The old adage -"Men are from Mars, women are from Venus" – absolutely holds water when it comes to
how consumers use mobile technology.
Men
turn to social media for business reasons more than women do, according to data
compiled in the infographic below by personal finance website FinancesOnline.com.
Men also, somewhat surprisingly, turn to social media for dating purposes more
than women do.
Women,
on the other hand, are more likely than men to use social media to stay in
touch with family and friends, share photos with friends and to find how-to
information.
Similarly,
men and women look to their smartphones for different reasons when they
interact with brands. Men are more likely than women to scan a QR code or
coupon code. Women, meanwhile, are more likely to follow a brand on social
media so that they stay up to date about deals.
Take
a look at the infographic below for more details on how men and women see the
mobile technology world differently.
From
Entrepreneur
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