Growing your online presence
is no easy job - especially for small and midsize business that are often
lacking the brand awareness and resources of their much larger counterparts. Fortunately,
now, more than ever there are a plethora of tools to help newly-minted
entrepreneurs build their brand quickly and cheaply.
Here are five to help jumpstart your online-community
presence.
1. Buffer to post content. Content sharing
is one of the easiest way to grow and nurture your community. Yet, with more
and more social platforms popping up online, content sharing can be time
consuming, as each has its own style and messaging. Enter Buffer. This tool is
a great way to streamline your posting and schedule on multiple platforms,
making sure you're talking
to everyone where it counts. Plus, it's a great way to keep your communications going on the
weekend, a time when many users are interested in sharing online content.
2. LaunchCrew to launch campaigns. When
launch day comes, startups need to get the word out to as many people to have
the most impact and increase the probability of being heard in crowded
industries. Often this entails getting your current followers to share with
their friends, family and connections. LaunchCrew will help you do just that.
It lets you cast a much wider net, practically doubling or tripling your
impact. But how? By asking your audience for their credentials to be able to
post on their behalf on the day of your launch. Or for any major campaign. You'll get that initial boost you've always dreamed of - the one you really
need these days to break out of the pack from the very start.
3. Unbounce to create landing
pages. Landing pages are now a must-have design choice to boost your
online special operations. By customizing these towards a targeted audience,
along with specific and relatable calls to action, it makes them way more
efficient at achieving higher click-through rates. Unbounce allows you to
create landing pages incredibly fast, with no technical skills required, making
it easy not only to build but also to A/B test and implement the best results.
4. Click to Tweet to foster sharing. It’s ok to ask people to share. But the
simpler it is, the more people you’ll get to do so. By giving out a simple, pre-composed
click-to-tweet URL for your audience to tweet in seconds, you’ll find that your potential for virality is
drastically increased.
5. Mention to monitor and react. Once
people start talking about you, the best way to continue growing is to detect
these mentions and to reply to every one of them. By doing so, it fosters a lot
of motivation for them to talk and mention even more about you, creating a
network of trusted brand advocates. By having alerts based on keywords -- like
the name of your company, your products or your competitors -- mention allows
you to stay in the know and react in seconds by connecting your social accounts
directly to the app.
With these five tools, you'll find yourself developing and maintaining a clear
brand voice in no time. And it's then
that you'll start to see your online presence
heating up.
From Entrepreneur
By Clément Delangue
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