Models present the luxurious interior design of a yacht. (Photo/CNS)
Taiwanese businesspeople in China chose to moan and complain about their misfortune instead of trying harder to find a better marketing strategy in the face of rising domestic competition, writes our Chinese-language sister newspaper Want Daily.
China's art and creative expression was gravely damaged during the decade-long cultural revolution from 1966 to 1976, but from this unfortunate devastation was born a generation of bold entrepreneurs mostly in their 40s, at the height of their careers. The most representative personalities are shopping portal Alibaba creator Jack Ma, 49 years old, search engine Baidu's creator Li Yenhong, 45 years old and Tencent creator Ma Huateng, 42 years old. In Taiwan, the only youthful comparison is in his 60s: Hon Hai's Terry Gou.
A Microsoft Taiwanese sales manager who does presentations about his company's products both in Taiwan and China always prepares two versions of a product. The presentation made to Chinese customers targets entrepreneurs between 30 and 40 years old while the Taiwanese version targets entrepreneurs between 50 and 60 years old.
Ling Lin-kuei, a Taiwanese businessman in Shanghai who operates golf courses, said his opinion on Chinese young entrepreneurs has drastically changed. "They have become ambitious, their thinking is agile, and if the situation keeps on going like this, the competitiveness of Taiwanese enterprises will be endangered," he said.
Yang Wanzong, the chairman of Sun Chateau in Shanghai, happens to play golf at Ling's golf course. Now 39 years old (born in 1975), Yang's business spans from restaurants, trade, wine imports and finance to investment and artistic collections. Yang owns five restaurants, two in Shanghai, one in Beijing, one in Wenzhou and one in Hefei. He intends to expand his restaurant business to 20 restaurants by 2015.
Yang's relies on his creativity to grow. All his restaurants in Shanghai were designed by well-known designers, each one with a theme. To give an example, Yang had one of his restaurants in Shanghai designed by a yacht designer, with the interior recreating the feel and luxury of being on such a boat.
Yang also cooperated with jewelry designers, fashion designers and wine traders to create other sorts of environments.
In the past, Taiwanese entrepreneurs knew how to make a way for themselves in China's business world. But nowadays, they only seem to moan about their misfortune, instead of finding new ways to make more money.
From Want China Times
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