Every culture and
community puts pressure on its members to follow the norms. Even young people
who start out wanting to be different are called “freaks,” and most are slowly
bent back into the norm by the time they “grow up.” Maybe that’s why so many entrepreneurs
struggle with building a disruptive new business, where breaks from the norm
are the key to success.
I suspect that there are really a lot of “grown-up closet freaks” out there
who could be great entrepreneurs. We should really be enticing them to overcome
their fears of thinking differently. Chris Brogan, in his new book, “The Freaks Shall Inherit the
Earth,” offers some great steps of encouragement for them on how come out of the
closet, some of which I will paraphrase here:
1. Declare your freakiness
(even if only to yourself). Get comfortable with your difference in thinking, and commit to run your
business your way. You will be the best entrepreneur when you make your new
startup personal, and keep your heart in mind along the way.
2. Define the parameters of
your own success. Whatever will make
your success yours, list it out on paper on in your favorite note-taking
software. Try to list a success criteria for each role that’s important in your
life and for your success. Know your strengths, and learn some new skills.
Start working on your weaknesses.
3. Establish a daily framework
for action. You will build
discipline and get much more accomplished if you build a self-imposed schedule,
and commit yourself to following that framework. This will lead to you defining
your path, knowing what matters most to where you are at this moment, and
facilitate planning where you are going next.
4. Get comfortable with not
knowing. Learn to be okay with the unknown, and learn how to really appreciate what
comes next in the universe. Don’t be afraid of being dumb; always be willing to
ask questions. You should be afraid of being stupid; being stupid means that
you think you know everything and don’t ever ask questions.
5. Appreciate obstacles and
challenges. One way to overcome obstacles is to set a new challenge for yourself every
day. The more challenges you face daily, the stronger you will feel about doing
more with your business and your life. Obstacles and challenges help you to
grow your intestinal fortitude and your skill sets.
6. Create work processes that
get things done. Similar to the framework step, you have to build systems that get the right
work done. For example, you might block your working day into half-hour
segments, and never allow any activity or meeting to take too much of your
time. Reserve time for tasks important to you, rather than just urgent to
someone.
7. Expand your communication
media world. Start wherever you
can to grow beyond the phone, texts, and email, to a blog, photos on Instagram
/Pinterest, or YouTube. Build your world up a little at a time. This is a big
benefit others won’t likely copy and it’s where you can get ahead.
8. Connect with all the freaks
like you. The more you communicate to find the people you seek to serve, the better
your opportunities. Also connect with people you can help. Connect two people
who might benefit from knowing each other. Do everything you can to extend your
network, and keep it alive and well.
9. Expect to encounter some bad
times. Remember that you can hit bumps in the road at any time. Be ready. Know how
and when to apologize. Be ready to assess what needs to get done when there are
issues. Know whether or not you have to pull the plug. Keep your mind open to
how your ideas might have to shift.
10.
Take action, any action. The biggest
difference between you and other closet freaks, who will just accept what life
and work brings them, is that you’ve chosen to take action. The big opportunity
for you is to do something based on ideas you have had lingering in your mind
for a long time. Where do you start? Anywhere.
My conclusion is
that you don’t have to be a freak to be a good entrepreneur, but you do have to
be willing to think differently, to get beyond the norms of business today,
define a platform for real change, and make it happen. If you are a freak in
your own mind, relish that thought, and take action to turn your passion into a
successful new business. We need more of you!
From Forbes
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