5 Signs From Childhood That You Were Destined to Be an Entrepreneur

Some entrepreneurs are made, while others are born. If you have innate skills driving you down the entrepreneurial path, there were probably signs even when you were a kid. Were you the teacher’s pet who always turned in assignments ahead of time complete with extra credit? Were you always picked first in gym class, or were you the bookish type who was reading at levels beyond your age?

Think back to your early years and you just might spot signs of a great entrepreneur in the making.

1. You excelled at group projects

“Partner up!” was music to your ears and you still enjoy group projects as an adult. As a leader, you could take charge without dominating the group, match up everyone’s skills with tasks at which they excelled and you weren’t satisfied unless your group was the clear winner. Maybe you’ve reined in those micromanaging tendencies since third grade, which has made you the group leader to best all group leaders.

2. Your GPA hovered at 3.5

Getting all A’s isn’t necessarily the sign of a genius or total dedication—it might be a sign that a kid is playing it too safe. However, a high GPA with a little wiggle room for failure bodes well for an entrepreneur. Maybe you gave that advanced math class a shot even if it wasn’t your forte, and it brought down your GPA. You’re not a straight-A student anymore, but you learned more from the tough classes than you ever would taking it easy. That’s the making of a fantastic entrepreneur.

Over the past 6 months I've been hiring for my startup. I have found that the majority of people I hire who are entrepreneurial don't have perfect GPAs. Most have between 3.2 and 3.6 GPAs. I was never a perfect student and always got "good" grades but never perfect. It's shaped a lot of how I am today. I do everything "good." It's not always perfect, but it's consistently good and above average!

3. You dominated at selling cookies

No matter what type of organizations you were involved with, if you had to sell something you were in paradise. Be it cookies, popcorn or collecting the most non-perishable food items, it kicked your young entrepreneurial spirit into overdrive. You may not have realized it at the time, but that was your first entrepreneur success story -- if only selling software or your latest line of luxury soaps as an adult was so easy.

4. You got creative with your allowance

Some kids used their allowance to splurge on chocolate milk every day, but entrepreneurial-minded kids don't go with the obvious investments. Maybe you stuck with the cheapest options day after day, scrimping and saving to buy your first CD player. Maybe you negotiated with your parents for a “raise” based on better grades or more chores. Whatever it was, you knew making money and spending it came with options, and you were committed to finding the path that worked in your favor.

When I was a child I got very creative with the money I earned. I was never personally given an allowance or paid for chores. I had a paper route and worked ever day. I then invested that money into buying candy, to sell to other children for a profit.

5. You saw the cafeteria as the power grid it was

This doesn’t necessarily mean you sat at the cool table. However, you knew the lay of the land and positioned yourself where you could shine. Perhaps it was with the drama geeks, the jocks or the AP crowd. Wherever you sat, you didn’t settle. You probably switched things up regularly to stay relevant in numerous crowds.

When I was younger, I wasn't originally with the cool kids, but I worked my way up. A true entrepreneur can spot success and tends to aligns himself with it. It may not happen right now, but it will eventually.

You’re all grown up now, but maybe you’ve noticed some of these tell-tale signs in your own kids. How can you encourage their entrepreneurial spirit to fly?

From Entrepreneur

Content Marketing Strategies You Can Steal

What’s the profile of a modern, best-in-class content marketer? Bymodern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.

So what does that look like? What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own company?

MarketingProfs and the Content Marketing Institute wanted to find out. On Oct. 1 we released our fifth annual study, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” looking at more than 5,000 marketers in 109 countries. Here are some key points that emerged.

Great content marketers have a documented strategy and follow it closely. Just 35 percent of content marketers actually have a documented strategy (48 percent say they have one, but it’s not documented), according to the study. Sixty percent of those who have a documented strategy rate themselves as being effective content marketers, vs. just 7 percent of those who have no strategy, written or otherwise. 

Idea you can steal: Define a content marketing strategy for yourself, record it and refer back to it frequently. Don’t leave it on a metaphorical shelf gathering dust. Start by answering some basic questions about your company and your audience: Who do you want to reach? What value can you provide? How are you going to deliver that information? Who is going to manage the process? How will you measure success and refine your efforts?

Great marketers have a dedicated content team. Fewer than half of marketers have a dedicated content marketing group. But 69 percent of those who are most effective at content are likely to have a structured group. (These structures may vary. Some companies have a content marketing team that functions independently; in other cases, marketing team members are assigned responsibility for content functions horizontally across a company’s departments.)

Idea you can steal: Empower a dedicated team (or, in the case of smaller companies, a key person) that’s responsible and accountable for the success of your content marketing program.

Great marketers use an array of tactics and social media platforms.The best modern marketers don’t rely on just one or two approaches to reach and engage their audiences. In fact, the most effective ones use an average of 14 tactics and seven social media platforms.

Tactics for B2B marketers include in-person events, webinars or webcasts, videos, blogs, case studies, white papers or e-books, research reports, e-newsletters and microsites. The most effective social channels for B2B marketers are (in descending order) LinkedIn, Twitter, Facebook, YouTube and SlideShare.

Idea you can steal: Create a broad variety of content—and don’t rely just on those tried-and-true blog posts or case studies. Have a varied social media engagement/distribution plan so that you cast a wider net online.

Great content marketers publish regularly. The most effective content marketers publish new content daily, or at least several times per week.

Idea you can steal: Create an editorial calendar with at least three months (or, ideally, six months) mapped out. Having a plan for what you are going to publish and when you are going to publish it makes it far more likely you’ll actually do so.

Great content marketers spend more on content. This is a big duh: More budget equals more effective marketing. The most effective marketers allocate, on average, 37 percent of their marketing budgets to content programs.

Idea you can steal: I suppose it’s an easy directive for me to give: Find more money! At the very least, consider allocating some percentage of your 2015 budget to a pilot content program (if you don’t already have one).

Great content marketers iterate and experiment. The more effective content marketers are always scheming to uncover new ideas and processes and to improve and refine what they are already doing. The most successful ones work on more than a dozen initiatives at any one time—including creating better quality content, improving conversion rates and overall content effectiveness, creating more visual content, reimagining or repurposing content, measuring ROI and becoming better storytellers.

The good news is that the least effective content marketers are ambitious: They plan to work on more initiatives in 2015 than their already-competent peers—an average of nine, vs. six.

Idea you can steal: Choose a few things to improve in 2015. In marketing (and, I suppose, in life), the smallest changes can yield big results.

From Entrepreneur

Your Ticket to Wealth

Living the good life isn’t about amassing material wealth. I encourage people to set goals for not only what they want to have, but also what they want to become, experience and share. 

It’s good to have a healthy income, of course, because the wise use of money can offer you freedom. And if you’re an entrepreneur, you need cash to fuel your dreams. In order to create wealth (however you define it), you need to think how wealthy people think. There are a lot of great books on the subject (and some great SUCCESS insights in every issue!). I want to expand on one important step to success: Find someone who is truly wealthy in all ways, not only monetarily, and emulate that person’s philosophies. 

You could tap a business owner you’ve admired from afar, or maybe a family friend or an elder. Interview this individual about his or her thought patterns, life and business outlooks, and interpersonal style. Then model your life after that person’s. 

When you practice this on a regular basis, you may find that there are a lot of differences between how that person is living and how you live. No two people are exactly alike, but getting close to a wealth mentor can teach you a lot about becoming the person you want to be.

From Success Magazine

How to Find an Angel Investor

In the book, Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture and what it takes to ensure success. In this edited excerpt, the authors discuss angel investing as an option for funding your business.

If you're having trouble getting funding for your venture under the right terms, or under any terms at all, you’ll be glad to know about the existence of angels in the investment world. Angels are individuals who invest their own money, as opposed to institutions or professional money managers, who invest other people’s money. Many angels are well-off professionals, such as doctors and lawyers. Some are retired but have tremendous expertise to share in a specific field. Others are successful small-business owners who have made a bundle with their own entrepreneurial efforts and are now interested in letting their money work for them in someone else’s venture.

Angel investors used to be a difficult group to find -- not so any longer. There are groups formed by angels and other organizations, such as Funding Post, that arrange for special angel and venture-capitalist showcases in various parts of the country. You can sign up and pay to attend an event at which up-and-coming entrepreneurs like yourself get to meet with many angel investors and VCs in one place. Have your short elevator pitch ready, and demonstrate the enthusiasm you have for your new business.

Because angels invest their own money, you might think they are the most discriminating, difficult-to-please investors. In fact, as a rule, they're much more willing to take a flier on a risky, unproven idea than are professional investors and lenders.

Angels often take a personal interest in a project and may simply believe strongly in the person behind it ... that’s you! They're usually swayed more by personal concerns than by financial ones.

While angel investors used to be located primarily by word of mouth, they're easier to find in the electronic age. ACE-Net is an electronic network of angel investors developed by the SBA that helps angel investors and small businesses seeking capital meet online. There's an annual fee to enroll in ACE-Net, which varies by state. You can also find the ACE-Net branch in your state on the website. The Angel Capital Association is another place to learn about angels and seek out an angel network—a local group of angel investors in your area.  

Keep in mind that, above all else, angels are unconventional. Many have little training in evaluating business ideas. If 20 angels turn you down, it doesn’t mean a thing. Until you’ve gone through the last name in your Rolodex, you still have a chance of landing an angel backer.

You may also fit angel guidelines if you don’t need a whole lot of money. Institutional venture capitalists can, by pooling the funds of several different groups, raise vast sums. It’s not unheard of for venture capitalists to invest nine-figure sums—more than $100 million—in relatively new, unproven ventures. But even rich, single investors like Bill Gates or Warren Buffett are unlikely to feel comfortable sinking that kind of money into anything uncertain.

Your angels’ capacity will vary, of course, but angels tend to start small and see how you're doing before adding to the pot. One of the nicest things about the angel networks that have formed in recent years is that they can pool their resources, giving you a few angel investors in one place at one time. This also makes it easier when you're preparing to meet with angel investors. Rather than meeting one at a time, you can meet several in one angel network or even a couple who'll spread the word among their partners so that they can decide as a group.

From Entrepreneur

The 23 Best Business Tools Built By Startups

You might not realize it, but some of the best new tools available for business owners today are being made by startups. Here are 23 tools and apps I love and use that could make your business better:

1. Coschedule 

This is a lightweight Wordpress plugin that provides a one-stop solution for managing editorial calendars for blogs or websites that regularly publish content. It also automates social-media promotion when posts are published. Coschedule currently costs $10/month per website.

2. Optimizely

This service bills itself as “A/B testing you’ll actually use” and focuses on making testing as easy as possible. It allows you to track what you are actually interested in (as opposed to tracking information and data that you’re not going to use) and also allows you to set deadlines and run reports for specific timelines.

3. UserTesting

UserTesting records actual users as they view your app, website or other digital product. It records video of the user’s screen, and they are given tasks to complete on the platform being tested. They can create annotations for notes and also verbally give their feedback as they are working their way through the experience.

It offers a single video for $50, or pro plans that are $225/month for small businesses and $1,250 for enterprise businesses. The pro plans offer much more robust feedback and reports based on the user test findings.

4. Intercom.io 

This tool allows you to not only see your users’ behavior when they are using your online tools or apps, but it also helps you interact with them through popups while they are on specific pages or using specific features. This type of user interaction can help further your product development and customer service. Intercom.io ranges in monthly pricing packages from free to $99, depending on how many features you need.

5. Slack

Slack is an easy-to-use searchable-team communication platform that integrates with existing software that your team is probably already using, such as Dropbox, Google Drive and MailChimp. Slack currently ranges in price from free to $12.50 per user, depending on which features are needed. Pricing is based on an annual payment.

6. Fuze

Fuze is a video and conference-call service that also allows users to type and send files during calls, record calls for later purposes and send participants calendar invitations directly from the app. It can be used via the web, its downloadable program (which is required for video calls), mobile app or via a conference-call number. The top-level plan also allows the facilitation of webinars. Its plans range from free (up to three call participants) to $40 per month.

7. Mailbox

Mailbox was created to optimize the email experience on mobile. You can swipe new emails to either trash or archive them, and can also schedule emails to reappear in your inbox at a specific period of time.Mailbox is currently free and available for iPhone, iPad, Android and a beta version for Mac OSX.

8. Mynd

This app, currently only available for iOS, is a helpful optimized calendar that works with your existing calendar information (as well as the Internet) to make your life easier. For instance, it alerts you when you need to leave to make a meeting on time and automatically inputs conference-call codes to make dialing in easier. It has in-app purchases, but is free to download.

9. ZenPayroll

ZenPayroll aims to make employee payroll easy. It allows you to integrate with existing systems (such as human-resources platforms, invoicing platforms or insurance-plan management tools) to make employee management simpler.

10. Xero

Xero provides online accounting and invoicing services for small businesses and accountants or bookkeepers. It integrates add-on services such as popular payment, customer-relationship management and business tools such as PayPal and Salesforce. In addition, it integrates with your online banking, so you can automatically sync banking transactions. Pricing plans ranges from $20 to 40 per month.

11. HelpScout

This service is an online help desk that also integrates with your email, documents and other apps to make customer service as easy as possible. You can also use one user account to manage the help desk for multiple brands or domains, making it ideal for outsourced support desks or companies that own more than one product. It currently costs $15 per user per month.

12. IconFinder

This unique service is a tiny component of web design, yet crucial to the user experience. IconFinder helps you find the perfect icons for your apps, promotions or websites. You can either pay a per-icon rate or a monthly membership fee for its premium offerings, which are higher quality. There are also some free icons as well, depending on what you are searching for.

13. Drip

Drip describes itself as “marketing automation that doesn’t suck.” It offers marketing, trial and customer-email automation that makes campaigns easier. Once you choose an opt-in form, it walks through the automation set-up process, all on a lightweight platform. Plans range from $49 to more than $149 per month, depending on email volume, size of email list and desired features.

14. Canva

Canva makes great graphic design within anyone’s grasp. It has hundreds of pre-designed layouts, elements, fonts and image styles that make it possible to design everything from a great Twitter header to a flyer for your business. It offers free design elements, but also allows you to buy premium elements piecemeal, for about $1 each (at the moment). It also keeps track of all your designs in your account, so you can re-edit or re-download them as needed.

15. Zapier

This service is a lot like If This, Then That (IFTTT), but for businesses. You can connect your well-known apps you are already using to automate your work process. For instance, every time you are assigned a new task in your company’s project-management platform, it will automatically create a calendar alert to reminder you to finish it. The pricing plans for Zapier run from free to $150 per month, based on the number of “zaps” (such as automated tasks) that are needed to run.

16. Buzzsumo

Buzzsumo is a content analysis and discovery tool to help you find out what type of content does best for a specific topic or industry. It also helps you identify influential online users that could help you promote and share your content. You can also research specific domains to see their social backlinks and which pieces of content are the most popular. Buzzsumo has a free account for viewing information, but the paid options (ranging from $99 to more than $499) allow you to export reports and alerts.

17. When I Work

This tool (disclosure: I'm the vice president of marketing at the company) aims to makes scheduling hourly employees as easy as possible. You can create and send out work schedules for the next week just as easily on a mobile device as you can from your computer. Managers can text employees when their new schedule is out, and they can also request time off from the When I Work app on their phone. Plans range from $9 to $49.

18. Bamboo

Bamboo HR is focused on turning human resources back into what it is supposed to be: interacting with employees, not tracking data in spreadsheets. Its interface is focused on making data (such as time off, benefits and personal information) about employees easy to search and accessible by both the HR team and the employees themselves. Its pricing structure is based on the number of employees and ranges from $69 a month to $2,999 a month for 1,500 employees (beyond that requires a custom quote).

19. HelloSign

This is an edocument signing service that lets all parties sign a document digitally, while still being legally binding. In addition to an online platform to upload and send out documents, it also integrates with Google so you can upload documents that need to be signed right from Gmail. Its free plan allows for the signing of up to three documents per month, and $13 per month (when paid annually) for unlimited document signings, but one template. The $40 monthly plan allows for five templates and unlimited signatures.

20. Boomerang

This service allows you to “boomerang” your email to remind yourself to follow up with it at a later date. It will bring the email thread back to your inbox, making it great for following up with clients, sales contacts and other colleagues if they don’t respond. It has a free account that offers 10 boomerangs per month and also offer higher-level options from $4.99 to $49.99 monthly.

21. CrashPlan

The CrashPlan from Code42 automatically backs up your computer’s files online with unlimited cloud storage (which is its main draw). The personal version starts at $4 per month and the family plan starts at $9. There are also custom quotes available for business backup plans.

22. Sqwiggle

Sqwiggle is a collaboration tool that is perfect for teams that are remote or have telecommuting members. Along with video and text chat, it also periodically takes photos of team members as they work (so everyone feels more connected), allows for easy file sharing and also utilizes minimal bandwidth (something Google Hangouts and Skype occasionally have issues with, according to some users). It offers a free plan, and also has two other plans that are $9 and $25 per user, per month.

23. GoodData

This is a business intelligence-gathering tool that allows you to gather data from any source, as well as combine, analyze, visualize and store it. It allows you to combine data and information from other tools, such as Yammer and Salesforce. It doesn’t offer pricing options on its website.

From Entrepreneur

A Gratitude Habit to Boost Your Positivity

There’s a blackout while I’m in the basement of my house. At least it didn’t happen when I was cleaning the cats’ litter box, I tell myself. Next morning, I spill coffee all over the kitchen counter. At least it didn’t go in the silverware drawer. Then it’s on to bonking my hip on a table (at least I didn’t cut myself), burning the breakfast sausages (at least the kitchen didn’t catch fire), and buying $150 worth of groceries (at least it was cheaper than buying those same groceries in Tokyo). And so on, every day. 

Friends of mine—accustomed to my “at least” habit—crack me up by saying, “You’re so positive!” I think they see me as a 21st-century Pollyanna, that sunny and fictitious orphan. In fact, as my husband knows, I’m a private expert at imagining the worst. Does my kid have a sniffle? I’ll see that sniffle and raise it to pneumonia. Is she late getting home from school? Bam: I picture a hideous bus crash. For me, the gratitude-for-what-hasn’t-happened mindset is a way of using my hyperactive imagination for good. 

And, just in time for Thanksgiving, I’m pleased to report that a number of scientists are in my corner. No, they haven’t specifically endorsed—yet—my pattern of being grateful 30 times a day that small problems weren’t more drastic. But their research does suggest that picturing sadder versions of your past might make you happier in the present. 

At the University of Virginia, the University of Western Ontario and other places, psychologists asked people to imagine that something in their lives (either bad or good) had turned out worse. In one study, for instance, students remembered a test they had done poorly on and imagined having done even more poorly. In another, people in romantic relationships imagined never having met their beloved. This way of seeing things—known in the psych biz as “downward counterfactual thinking”—had swift results: Those who imagined getting lower grades were in better moods immediately afterward than those who imagined getting higher grades; those who pictured a world where they hadn’t met Mr. or Ms. Right promptly reported more satisfaction with that person than they had two weeks before. 

What explains such shifts? Maybe, scientists suggest, it’s that when you imagine a worse version of events, you rekindle the novelty of reality: But I did meet Bill! I didn’t get an F! I scooped the cat poop before the lights went out! And novelty seems key to enjoying your blessings. (Which is why even the best memories—from reaching a professional goal to watching your World Cup team score a winning one—feel less thrilling as time passes.) 

Could “downward counterfactual thinking” goose long-term happiness? Could it prepare us to cope with major challenges? Science has yet to offer a verdict. But—true to my Pollyanna reputation—I’m optimistic. As a 2008 paper in the Journal of Personality and Social Psychology points out, small daily boosts of positive emotion “improved life satisfaction and reduced depressive symptoms over time.” 

And I can definitely vouch that my “at least” habit brings daily boosts of positive emotion—even, on occasion, rueful laughter. Now if I could just quit spilling coffee and walking into things, I’d be in business.

From Success Magazine

How to Name a Business

What's in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed.

Some experts believe that the best names are abstract, a blank slate upon which to create an image. Others think that names should be informative so customers know immediately what your business is. Some believe that coined names (that come from made-up words) are more memorable than names that use real words. Others think they're forgettable.

In reality, any name can be effective if it's backed by the appropriate marketing strategy. Here's what you'll need to consider in order to give your small business the most appropriate and effective name.

Enlist Expert Help to Start

Coming up with a good business name can be a complicated process. You might consider consulting an expert, especially if you're in a field in which your company name may influence the success of your business. Naming firms have elaborate systems for creating new names and they know their way around the trademark laws. They can advise you against bad name choices and explain why others are good.

The downside is cost. A professional naming firm may charge as much as $80,000 to develop a name. That generally includes other identity work and graphic design as part of the package, according to Laurel Sutton, a principal with Catchword Brand Name Development. Naming services that charge as little as $50 do exist, but spending a reasonable amount of money early for quality expert advice can save you money in the long term.

What's in a Name?

Start by deciding what you want your name to communicate. It should reinforce the key elements of your business. Your work in developing a niche and a mission statement will help you pinpoint the elements you want to emphasize in your name.

The more your name communicates to consumers about your business, the less effort you must exert to explain it. According to naming experts, entrepreneurs should give priority to real words or combinations of words over fabricated words. People prefer words they can relate to and understand. That's why professional namers universally condemn strings of numbers or initials as a bad choice.

On the other hand, it is possible for a name to be too meaningful. Common pitfalls are geographic or generic names. A hypothetical example is "San Pablo Disk Drives." What if the company wants to expand beyond the city of San Pablo, California? What meaning will that name have for consumers in Chicago or Pittsburgh? And what if the company diversifies beyond disk drives into software or computer instruction manuals?

How can a name be both meaningful and broad? Descriptive names tell something concrete about a business -- what it does, where it's located and so on. Suggestive names are more abstract. They focus on what the business is about.

Consider "Italiatour," a name that was developed by one naming company to help promote package tours to Italy. Though it's not a real word, the name is meaningful and customers can recognize immediately what's being offered. Even better, "Italiatour" evokes the excitement of foreign travel.

When choosing a business name, keep the following tips in mind:

• Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
• Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level.
• Don't pick a name that is long or confusing.
• Stay away from cute puns that only you understand.
• Don't use the word “Inc.” after your name unless your company is actually incorporated.

Get Creative

At a time when almost every existing word in the language has been trademarked, the option of coining a name is becoming more popular. Some examples are Acura and Compaq, which were developed by naming firm NameLab.

Coined names can be more meaningful than existing words, says NameLab president Michael Barr. For example, "Acura" has no dictionary definition but the word suggests precision engineering, just as the company intended. NameLab's team created the name Acura from "Acu," a word segment that means "precise" in many languages. By working with meaningful word segments (what linguists call morphemes) like "Acu," Barr says the company produces new words that are both meaningful and unique.

Barr admits, however, that made-up words aren't the right solution for every situation. New words are complex and may create a perception that the product, service or company is complex, which may not be true. Plus, naming beginners might find this sort of coining beyond their capabilities.

An easier solution is to use new forms or spellings of existing words. For instance, NameLab created the name Compaq when a new computer company came to them touting its new portable computer. The team thought about the word "compact" and came up with Compaq, which they believed would be less generic and more noticeable.

Test Your Name

After you've narrowed the field to four or five names that are memorable and expressive, you are ready to do a trademark search. Not every business name needs to be trademarked, as long as your state government gives you the go-ahead and you aren't infringing on anyone else's trade name. But you should consider hiring a trademark attorney or at least a trademark search firm before to make sure your new name doesn't infringe on another business's trademark.

To illustrate the risk you run if you step on an existing trademark, consider this: You own a new manufacturing business that is about to ship its first orders when an obscure company in Ogunquit, Maine, considers the name of your business an infringement on their trademark. It engages you in a legal battle that bankrupts your business. This could have been avoided if sought out expert help. The extra money you spend now could save you countless hassles and expenses further down the road.

Final Analysis

If you're lucky, you'll end up with three to five names that pass all your tests. Now, how do you make your final decision?

Recall all your initial criteria. Which name best fits your objectives? Which name most accurately describes the company you have in mind?

Some entrepreneurs arrive at a final decision by going with their gut or by doing consumer research or testing with focus groups to see how the names are perceived. You can doodle an idea of what each name will look like on a sign or on business stationery. Read each name aloud, paying attention to the way it sounds if you foresee radio advertising or telemarketing in your future. Use any or all of these criteria.

Keep in mind that professional naming firms devote anywhere from six weeks to six months to the naming process. You probably won't have that much time, but plan to spend at least a few weeks on selecting a name.

Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last as long as you're in business.

From Entrepreneur