Lead the
Way
“A leader
anticipates and prepares for change,” says the innovator behind the LifeStraw
water filter, Mikkel Vestergaard Frandsen. That means staying abreast of
technology, responding to issues that may present problems and adopting new
strategies to adapt to market changes ahead of everyone else.
Think Big
“Fortune
does favor the bold, and you’ll never know what you’re capable of if you don’t
try,” says Sheryl Sandberg. As the Facebook COO discovered, that often involves
putting yourself in unfamiliar situations and rating opportunity and
self-education ahead of security. “If you’re offered a seat on a rocket ship,
don’t ask what seat,” she adds. “Just get on!”
Ignore
Convention
“Don’t be
afraid to change the model,” says Reed Hastings. The CEO was roundly criticized
for rushing to change Netflix’s business strategy in 2011, but his instincts
were spot-on. Video streaming is the future, and his company is now a global
leader in providing it. Facebook CEO Mark Zuckerberg would no doubt approve.
His advice?
Move fast
and break things.
Sweep ’Em
Off Their Feet
“Build
something 100 people love,” says Airbnb’s Brian Chesky. “Not something 1
million people kind of like.” Real change only works if people follow your
lead—and for that you need passionate fans.
Believe in
Yourself
The best
ideas often defy imagination. “If you don’t believe it, no one else is going to
believe it,” says VICE’s Shane Smith. “But if you believe it and keep saying
it, then slowly one person will believe you, then two, then three, then four….”
Once they come around, you look like a genius.
Rethink the
Way You Keep Score
“Doing good
is good business,” says Andrew Hewitt. On his website GameChangers500.com, the
business consultant argues that companies that strive to make the world a
better place are more attractive to consumers than companies that simply chase
profits. The best way to make the shift, he says, is to adopt new metrics:
Start measuring your impact, not just your revenue.
From Success
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