Friday, 31 October 2014

6 Ways to Make a Great First Impression

6 Ways to Make a Great First Impression
You never get a second chance to make a first impression. Either consciously or unconsciously, we make judgments about the professionalism, character and competence of others based on first impressions.

Just as you evaluate potential business partners, employees and personal acquaintances on your first-time encounter with them, others will judge you and your business by how you conduct yourself.
The best way to make a positive first impression, especially in business, is to embrace uncommon common sense. Many entrepreneurs overlook the importance of poise and professionalism. A few common courtesies will help you make a positive impression when you meet someone for the first time.
Use these six tips to guarantee you’ll make a great first, and lasting, impression — no matter the circumstance.
1. Prepare ahead of time. Preparation reduces anxiety and will help you show more authority. If you do your homework, you’ll have an enormous advantage over your competition. Before an important meeting, learn everything you can about your potential client and his or her unique approach to business. Familiarize yourself with the industry in which you’ll be working and brush up on current events. Visit the company website to learn more about the company’s history, staff and recent news releases. When you take the time to prepare, you’ll appear interesting and knowledgeable — two qualities that help make a good impression.
2. Find out who will attend the meeting. To go above and beyond, reach out to the meeting organizer to learn which stakeholders will be in attendance. Memorize each person’s name so you’ll be able to address everyone directly throughout the meeting. Log onto LinkedIn and learn more about each person and their background, as well as hobbies and interests. If you find you have something in common, use it as a way to break the ice with a little small talk before you move on to business.
3. Arrive a few minutes early. It’s important to be punctual, but when you arrive on time you send the clear message that you’re responsible, capable and respectful of others’ time. Those few extra minutes will give you the opportunity to go to the restroom, check your appearance and gain your composure before you walk into an important meeting. Always schedule extra time on your calendar to account for travel, traffic delays, inclement weather and finding a parking spot.
4. Suit up for success. A professional appearance will enhance your personal brand. The more “put together” you appear, the more likely you will leave a positive impression. You don’t have to purchase expensive designer suits to look your best. Instead, invest in timeless classic pieces to create the foundation of your wardrobe. Always dress for your client’s comfort, not yours. If you’re meeting with a group of bankers, a dark suit is most appropriate. Some occasions, however, call for a more creative approach. It’s okay to show more of your personal style if you work in an artistic career or when you meet with a group of designers. Be sure your wardrobe consists of clothes that fit and flatter your body shape.
5. Give a firm handshake. In most cultures, a solid handshake carries a lot of weight. Your handshake should be warm, friendly and sincere. If it is too firm or too weak, you may convey a negative impression. If you’re seated when you’re introduced to someone, stand before you shake his or her hand — it shows respect for yourself and the person you’re meeting. Remember to keep it short and sweet; many people will become uneasy if a handshake lasts for more than a few seconds. Finally, be sure to smile and make eye contact as you shake hands. 
6. Listen effectively. Attentive listening builds trust. Throughout your meeting, ask pertinent questions. When someone else speaks, make eye contact and show you’re fully engaged in what he is saying. Always allow others time to fully express themselves. If you interrupt or attempt to finish someone’s sentence, he may assume you’re in a hurry or feel you don’t respect his opinion. Effective listening skills will help you establish rapport with new clients and business partners. 
From Entrepreneur

10 Single Mom Entrepreneurs Share Their Best Business Advice

Running your own business is no piece of cake. Neither is raising a family. These 10 single moms, all of whom have built successful companies, manage to do both with a mix of intelligence, creativity and sheer determination.
For some of these mompreneurs, starting a business was a means of creating a better life for their kids; for others, the kids themselves inspired the business idea.
All of them have learned critical lessons along the road to success. Check out their top 10 tips and get inspired.
1. Own your single-mom status.
Image credit: Angela Benton
Angela Benton is the founder and CEO of NewME. Since launching in 2011, NewME has accelerated over 300 startups and helped them raise over $17 million in venture capital funding. Having her first child at 16 has never slowed Benton down as she has made a name for herself in the world of design and technology, appearing on Ebony magazine's Power 150 in 2010, Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2013 and Marie Claire’s 50 Women Who Rule in 2013.
Her advice: "Being a single mom is NOT a setback. Nestled somewhere in the pages of a storybook is the idea that entrepreneurs "hustle," "crush it," "grind" and whatever other word you can come up with to describe working really, really hard on your business 100 percent of the time.  Out here in the real world we know that's not true.
Don't get me wrong, entrepreneurship is a ton of work. However don't let the perception of this lifestyle count you out before you even count yourself in. Being a single mom comes with a wealth of skills that do well in entrepreneurship like: multitasking, creativity, managing and/or operating on a budget, and problem-solving to say the least. I don't know about you but I'd put my money on someone with these skills rather than a new college grad."

2. Ditch toxic influences.

Image credit: Lisa Stone
In 2005, Lisa Stone co-founded BlogHer. Today, the female-focused media platform has an audience of 100 million. BlogHer also hosts the largest U.S. events for women who blog and use social media, and an award-winning social hub at BlogHer.com. Through BlogHer's growth, Stone has learned how to succeed as an entrepreneur both as a young, divorced and single mom and now the working mother of a three-kid Brady bunch (ages 26, 18 and 14).
Her advice:  "Ban toxic people from your life. You don't have enough time already, right single mom or dad? So if you are living or working or worshipping around a toxic person or people who invade your confidence and bring you down, you MUST remove them from your life."

3. Include your kids in your business.

Image credit: Lauren Thom
Lauren Thom founded New Orleans-brand Fleurty Girl using $2,000 from her 2009 tax return. When the Saints went to the Super Bowl later that year, her t-shirts quickly became a must-have item for every New Orleans fan. Five years later, the single-mother of three now owns five locations and manages 30 employees.
Her advice: "You have to make family a part of your business… I've always considered my kids to be my board of directors, whether we're moving or having them share a bedroom so we can open a store in our house. Make them a part of that journey. And that's for any mom, not just single moms… Our kids are our reason to seek out a better life."

4. Give yourself a break.

Image credit: Karla Campos
Karla Campos is a single mother of three and the founder of digital marketing training and education company Social Media Sass. Currently, she is working on Florida Social Con, a conference dedicated to bring affordable quality social media training to small business owners.
Her advice: "Entrepreneurship, just like motherhood, is not a 9-5 job. Some days I stay up until 3 am working and then have to do a 7 a.m. child drop off at school. Be kind to yourself. Make time for you even if it's just to breathe and smell the air. Kids are going to make messes, they are going to eat your reports and download viruses to your computer. Your best weapon is a sense of humor. Enjoy your single mom entrepreneur life, wear the title proudly. We are basically super heroes." 

5. Remember: all you need is an idea and serious drive.

Image credit: Lauri Levenfeld
As a mother of three, Melissa Kieling struggled finding a product to keep her kids' lunches cool and safe until lunchtime. So, she patented the idea for a lunch bag with a freezable gel built into its lining – an idea that grew into PackIt Personal Cooler. Five years later, PackIt has grown into a $14 million business with products that span lunch, wine, baby, picnic and shopping and distribution reaching more than 40 countries internationally.
Her advice: "Look for inspiration everywhere. Make note of all the things that frustrate you in your daily life, then research creative ways to address those inefficiencies. All it takes is an idea and an Internet connection to create a product that changes the world.  
Don’t let inexperience stop you. My business résumé was basically limited to school bake sales. Not knowing which steps to take first nearly paralyzed me with fear. I overcame this by reaching out to other business owners who could connect me to experts in manufacturing, production and sales. Each key person I met shortened my learning curve and gave me confidence. You’ll be pleasantly surprised by how other small business owners want to pay it forward and see new upstarts succeed."

6. Focus on the positives.

Image credit: Natalie Angelillo
Natalie Angelillo has over 20 years of experience shaping growth and development strategies, building brands, plotting new markets, and securing key venture capital. She is the founder and CEO of school fundraising startup, SwopBoard.com, and the founder and co-owner of blow dry salon Swink Style Bar. The mother of two has also held VP and C-level positions at Getty Images, PhotoDisc, and PhotoZone and is a regular advisor for startups and entrepreneurs.
Her advice: "There is enough guilt to go around for any parent, so I make a conscious effort to let it go and focus on the positives. I may have a hectic schedule, and, as a result, my children are learning how to be independent and self-reliant. They are getting an inside-look at how a startup works, by testing our app and coming into the office, which I know will benefit them in the long-term."

7. Only date supportive romantic partners.

Image credit: Zhena Muzyka
As a single mother with no money, Zhena Muzyka started her business by selling tea out of a push cart with a $3,000 loan from her family. Eventually, she created an empire that does more than $6 million in sales and it is now sold in over 10,000 locations across the country. Muzyka is also the author of Life by the Cup: Ingredients for a Purpose-filled Life of Bottomless Happiness & Limitless Success.
Her advice: "Don’t date competitive guys. This may seem like strange advice, but I can’t tell you how many dates I went on as a single mom entrepreneur where the guy subconsciously competed with my business and my child. It usually was date three or four when it would come out, but I was surprised at how many men want you all for themselves.
When dating, look for potential partners who love what you do and show it by changing their schedule to be there for you. When I found my husband, he made every effort to help me with Sage, he’d drive almost two hours to babysit so I could do marketing events, even though he had an executive position of his own. Not all partners will want to play a support role, so find someone who has a deep passion of their own and isn’t afraid to nurture it, they’ll allow you the same."

8. Give up on finding the perfect work-life balance

Image credit: Nusha Pelicano
Nusha Pelicano is a single mother of six, an Ironman competitor and a franchisee with Orange Leaf, the frozen-yogurt company. Pelicano opened her first Orange Leaf location in 2010. Today, she has five locations open and another store on the way.
Her advice: "Thinking about how I was going to do it all almost stopped me from starting my own company years ago. It seemed unreasonable to think that I'd be able to get everything done that I wanted to get done as an entrepreneur and still be the mother I wanted to be to my three kids.
The truth is you can do it all if you just change what your definition of balance is. There are times where my business gets more attention than my kids and vice versa. In the end I like to believe that is all balances out. Part of being an entrepreneur is being comfortable with changing direction quickly. Needless to say as a single mother and entrepreneur you'll get a ton of use out of that skill! So relax, have faith, and take it one day at a time."

9. Slay the comparison critic.

Image credit: Brook Eddy
When Brook Eddy visited India in 2002, she came away with two things: an understanding of Bhakti, or devotion through social action, and a love for masala chai. The two came together in Bhakti Chai, a sustainable and socially conscious beverage company.
Her advice: "I used to imagine how men had so much more time and ease managing companies. I fell into a mind wrap trap of comparing myself to men who had assistants to deal with the nonstop scheduling, travel, meetings, reports, and presentations – how productive! Or the men with wives to care for children and manage all the shopping/laundry/carpools/cooking/pets/school/homework/sport registrations – how helpful!  Or the men with industry connections brimming with money and influence – how lucky!
But this was just my judgment, my assumptions, and my method of feeling sorry for myself by sinking into distraction… We are all pulled in 100 different directions daily - even men with teams, wives, or connections are shackled daily with stress. You could similarly compare yourself to mothers with free time that and are not starting companies or to entrepreneurs without kids or with supportive wealthy husbands – but it’s not going to change the fact that you have to work harder, and smarter, and longer.
The “poor me” mentality only serves procrastination, self-doubt, and a negative thought loop - not our greater purpose or our nobler ability to trust. Furthermore, those added stressors (or ‘influencers’ as I sometimes refer to my ten year old twins) may in fact be the very inspiration for your next product line, marketing initiative, or social media campaign."

10. Find the right schedule for you.

Image credit: Sherry Colbourne
Sherry Colbourne is a 20-year veteran of the Canadian high tech sector. As an expat and social media strategist working in Oman, she combines her well-honed business development skills with social media to help clients grow their businesses and expand their reach. She also works with a number of Omani incubators to mentor some of Oman's bright and upcoming entrepreneurs.
Her advice: "Mompreneurs, more than other entrepreneurs, need to be disciplined in their relationship with time. When I was a single mom with a growing business, I would wake up at 5 a.m. so I'd be in the right frame of mind to deal with my then teenage children. Morning conversation and breakfast provided the energy we needed for the day and a sit-down dinner provided the engagement we needed to stay connected. I found the natural rhythms in my business and used them to schedule appointments and work out. There were no marathon workouts for this girl, but half an hour on a treadmill can go a long way to clearing your head and reclaiming your energy. Find what works for you and make yourself one of your priorities!
From Entrepreneur

Thursday, 30 October 2014

Key to Career Success? Finding the Right Spouse

Key to Career Success? Finding the Right Spouse.
There’s a lot to consider when choosing a romantic partner – whether you have compatible life goals, how well you get along with each other’s family and friends, and physical attraction may top the list.

But now there’s another reason to carefully screen your potential spouse: who you choose to spend your life with may impact your career success.
“The personality of your spouse could influence a lot of your behaviors and these behaviors can then spill over into your work life,” says Joshua Jackson, assistant professor of psychology at Washington University in St. Louis. 
Jackson is the lead author of a new study to be published inPsychological Science that tracked nearly 5,000 married Australians for five years and measured how a spouse’s personality impacted whether their partner received a promotion, earned a higher salary or experienced higher levels of job satisfaction. Those who were most successful had spouses who scored high in conscientiousness.
The correlation between a conscientious spouse and career success held up regardless of gender and regardless of whether the couple was a dual-income family or a single-income family, though Jackson notes the effect was higher for single-income families.
So, what makes conscientious partners the key to success?
“Conscientiousness is the most beneficial personality trait,” says Jackson. Conscientious individuals are thorough, efficient and organized. They do things by the book and are able to control impulses.
There are three main ways in which having a conscientious partner affected one’s career success:
1. They lower your stress. “Having a conscientious spouse is associated with a happier home life,” says Jackson. A happy home life reduces stress and means you’re better able to focus while at work without worrying about trouble brewing at home.
2. A conscientious spouse tends to handle more of the day-to-day household chores. Since conscientious individuals are hard-working and efficient, they’re able to remove household tasks and responsibilities from their partners’ plates, freeing up more time for their spouse to recover from a hard day at work, or to put in more hours at the office.
3. They encourage similar behavior in their partner.  A conscientious spouse can role model good habits and traits such as diligence and reliability – skills that have been shown to contribute to career success.
From Entrepreneur

Tuesday, 28 October 2014

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track

Q: My partner and I want to write a marketing plan for our business, but it seems really complicated. Is there a way to simplify the process?
A: Writing a great marketing plan doesn't have to be a headache. I recommend a simple plan, broken down into five sections, that's easy to write and follow. If you're creating your marketing plan for in-house use, you can bullet the sections and make the writing as brief as possible. Content matters most--not your writing style. Here's how to write a five-part plan that works as hard as you do:
Section 1: Situation Analysis
This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark as you adapt and refine your plan in the coming months. Begin with a short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Describe any outside forces that will affect your business in the coming year--this can be anything from diminished traffic levels due to construction if you're a retailer or a change in law that could affect a new product introduction if you're an inventor, for example.

Section 2: Target Audience
All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.

Section 3: Goals
In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter."

Section 4: Strategies and Tactics
This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll employ to execute them. Here's an example: A client of mine markets videotape and equipment. One of her goals is to increase sales to large ministries in three states by 20 percent. Together we've developed a strategy that includes making a special offer each month to this prospect group, and one of her tactics is to use monthly e-mails to market to an in-house list.

Your tactics section should include all the actionable steps you plan to take for advertising, public relations, direct mail, trade shows and special promotions. You can use a paper calendar to schedule your tactics or use a contact manager or spreadsheet program--what matters most is that you stick to your schedule and follow through. A plan on paper is only useful if it's put into action.
Section 5: Budget Breakdown
The final section of your plan includes a brief breakdown of the costs associated with each of your tactics. So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics you've selected are too costly, you can go back and make revisions before you arrive at a final budget.

You can adapt this plan as your business grows and your marketing programs evolve. Soon you'll find it's a simple tool you can't afford to be without.
From Entrepreneur

To Be Successful, Do Only What Matters

To Be Successful, Do Only What Matters
Everyone is obsessed with the habits of the wealthy these days. The great irony is, if successful people concerned themselves with that sort of nonsense they never would have made it big in the first place. Truth is, none of that stuff matters. It’s all just a waste of time and focus.   

If you want to be successful, you have to learn what really makes a difference. What really matters. You need to do that and keep the distractions – everything that doesn’t matter – to a minimum. Now I’ll tell you what matters but I’ve got to warn you: it’s really simple. But then, all great lessons in life are simple.
What matters is what you do. How do you figure out what to do? Strangely enough, you figure out what to do by doing. By …
  • Getting out into the world, getting a job, experiencing and learning.
  • Figuring out how business works.
  • Learning what you like to do and what you’re good at – your strengths to leverage and weaknesses to overcome.
  • Gaining confidence from your successes and wisdom from your failures.
  • Meeting smart people, asking good questions and listening to what they have to say.
  • Figuring out what it takes to be a good employee and how to motivate and manage others.
  • Learning what works and what doesn’t work in the real world.
  • Putting yourself out there so you’re aware of opportunities and maybe even create your own luck.
  • Understanding that it’s all completely and entirely up to you – nobody else can do it for you and nobody is holding you back, either.
  • Having your priorities straight, the work ethic to always get the job done, and the discipline to focus on what matters and not on what doesn’t. 
It always comes down to the same thing. Doing what matters. That’s exactly how world-class companies like GE and P&G breed hundreds, if not thousands, of entrepreneurs who found tomorrow’s startups and CEOs that turn good companies into great ones: on-the-job experience.
Now I’ll tell you what doesn’t matter. What doesn’t matter is what everyone else says and does. That’s right; none of it matters. Not a word. Of course, the exception is the people you come across in your real-world experience. If you get out in the world and do things, you will inevitably meet and learn from thousands of people. That’s 99 percent of the wisdom you’ll need. No kidding.  
Here’s another way to look at it. Let’s talk about spheres of influence. The popular wisdom of the day is that everyone should have these enormous spheres of communication and social networks, the bigger the better.
Popular wisdom is wrong and I’ll tell you why.
Social networking – tweeting, posting, linking, blogging, too – is what I call “one-to-many” communication. The level of interaction and quality of communication is lousy because a billion people are all doing the same thing so nobody has the bandwidth to read but a tiny fraction of what shows up in their stream.
That’s why the vast majority of online interaction is a complete waste of time. Everything you post just bounces around the Web and nothing ever really comes of it. Nothing that matters, anyway. It’s like throwing a bucket of water into the ocean. Sure, there’s more water in the ocean now, but so what?  
Also, whatever you learn online is visible to everyone so it provides no competitive advantage whatsoever.
The way to be successful is to keep your sphere of influence small and focused. How small and focused? That depends. Mark Zuckerberg and Bill Gates wrote code. Richard Branson sold records. Their spheres were relatively small and extremely focused in the early days of their careers while they were building their businesses. Then they grew in time. That’s usually how it works.
It basically comes down to this: You do want to broaden your sphere but you want to broaden it by doing what matters, not by wasting your time on what doesn’t matter.
Not only does reading about rich people’s habits not matter, the same is true of the vast majority of what you do online. And if they wasted their time with all that stuff, wealthy people would never have become wealthy to begin with. The only thing successful people do that matters is focus on doing what matters. Simple as that. 
From Entrepreneur

Monday, 27 October 2014

7 Ways Entrepreneurs Can Master Self-Awareness

The first steps toward true success are always inward. Successful entrepreneurs know how to master who they and harness their inner power, instincts and intuition.

Knowing themselves with clarity leads them to the right deals and business ventures. If they do not have acute self-awareness, they will come up against the counterforce of out-of-control emotions, leading to their downfall. With self-awareness, it's possible to better predict the power relationships necessary for success. 
1. Being inwardly directed.  
Successful leaders are inwardly motivated by a drive or force that propels and motivates them to work hard to master their skills. This inner force is not unique to the profoundly successful. Everyone has this capability and each person has something distinctive to offer since no one is a repeatable phenomenon in this universe. 
This inner direction is what guides successful entrepreneurs toward attaining their goals because they are driven to express who they are through their work. Each individual has a personal legend to live and leave. Going inward is their first place to tap. This inner direction grants people the ability to know themselves well enough to master who they are and how they make decisions. 

2. Learning the ropes.  

In any novel situation in business, an entrepreneur must learn the ropes. Skilled leaders are not afraid to start at the beginning because the more they know the bottom-line mechanics of a business, the more successful their ventures will be over the long term. 
The average person tends to enter new deals with a lot of excitement initially and then lose his or her drive after emotions such as boredom, impatience, fear or confusion gain sway. Successful entrepreneurs master these emotions, follow the lead of others, learn the rules and observe how things fit together.
Through this process, they develop the confidence needed to master their destiny. They are humble and know that with practice comes fluency. 
To be successful, take this same path and be humble so as to learn the ropes. This is how to move from a follower to a leader of a business. 

3. Demonstrating emotional control. 

Great leaders have mastery over the inner world of their emotions. They are sharp about knowing when to use their emotions to push for power and attainment and when to pull back and use self-control to get what they want.
Successful entrepreneurs do not let fear or anger take over and control their decision-making capabilities. Fear and anger make it difficult to reach mastery as these emotions disconnect people from rational thought. And rational thought keeps someone in touch with the whole battlefield, creating the space for good decision making and propelling the leader beyond petty emotions toward success. Self-control is a necessary ingredient for driving success.  

4. Taking risks. 

Accomplished leaders understand that self-awareness brings a sense of certainty in tough decision-making situations. This self-awareness enables them to make quicker and more efficient assessments in tough moments.
Their self-knowledge clears space so they can cut through the confusion, making their commitment to decisions more fluid. Successful leaders use observation and learning to become experts at knowing patterns of business and behavior, enabling them to take more risk with less loss.  

5. Showing patience. 

Accomplished entrepreneurs have the maturity and experience to have patience. Sometimes closing certain deals requires a combination of strategy, realigning, striking out, losing and going back to the drawing board to start again. 
Patience helps leaders look beyond what's before them and wait as the chips fall into place without lashing out impulsively in a negative way and destroying the opportunity. Leading successfully sometimes means doing by not doing and seeing that it all gets done.

6. Cultivating wisdom.

Learning to master the inner world of reactions is what drives proficient leaders to make sound decisions, learn from their mistakes and not quit. Wisdom comes from being willing to lose little battles to win the war. There's no way to succeed without first having the ability to manage the inner world of reactions, fear and complacency.
With wisdom comes persistence and proficient leaders recognize this as the key to success. When others give up, they keep going. Persistence generates success inwardly and outwardly in the world of observable results. Having this wisdom keeps leaders on the continual climb to the top.

7. Exhibiting curiosity. 

Leaders are usually not satisfied with only a certain level of success. Once one level has been secured and mastered, an inner tug calls for checking out what's at the next level. This pull is driven by an emotional force of curiosity and desire.
It involves a curiosity to see how much more can be created and achieved. Curiosity stimulates personal growth. When the desire to succeed arises out of this curiosity, then success has no limits. A lack of curiosity leads to contentment with what is. Great leaders are never content. 
All people can be masters of their destiny. The counterforce that each desiring entrepreneur has to master is his or her reactive inner world. Great results come from the matrix of managing when to push and when to back off.
This means having self-knowledge. Stay curious in terms of career. Curiosity inspires creativity and creativity is where all new ideas stem from. This is how leaders become mavericks. They pay no attention to fitting in. They know that their success often comes at the expense of not belonging. Belonging isn’t their concern. Succeeding, expanding and creating are their concerns.
From Entrepreneur

Friday, 24 October 2014

Need a Business Idea? Here are 55

Need a Business Idea? Here are 55

Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.
$1,500 or less to start up
1. ACCOUNTANT
Experience, training or licensing may be needed

Create a flier outlining your services. Before you do that, you need to know what those services will be. Do you want to simply do bookkeeping for a small business? A more involved level of accounting would be do actually work up balance sheets, income statements, and other financial reports on a monthly, quarterly, and/or annual basis, depending on the needs of the business. Other specializations can include tax accounting, a huge area of potential work. Many business owners don't mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes.
2. BICYCLE REPAIR
In many parts of the country, this business tends to be seasonal, but you can find ways around that. Rent a storage unit and offer to store people's bicycles over the winter after you do a tune-up and any needed repairs on them. If you want to cater to the Lance Armstrong wannabes, you can have business all year round. These road race riders are training through snow, sleet and dark of night. Some of them work on their own bicycles, but many of them don't, so you can get their business all year. And if you keep Saturday shop hours, you can be sure you will have a group of enthusiasts coming by to talk all things cycling.
3. BOAT CLEANING
Experience, training or licensing may be needed

Boats that are hauled out of the water for the winter or even just for mid-season repairs will need the hull cleaned. And depending on the type of boat, it is a good time to give a major cleaning everything else too--the decks, the sleeping quarters, the head, and the holds. Start by approaching homes that have a boat sitting in the yard. Or you could market your services to the marina to contract you to do the boat cleaning it offers to customers.
4. BUSINESS PLAN SERVICE
Has expansion possibilities

Offer a soup-to-nuts business plan, including market research, the business plan narrative and the financial statements. Plan your fee around the main one that the client will want and offer the others as add-on services. You can give clients an electronic file and allow them to take it from there, or you can keep the business plan on file and offer the service of tweaking it whenever necessary. Have business plan samples to show clients--and make sure to include your own!
5. CHIMNEY SWEEP
Learning to be a chimney sweep may mean nothing more than apprenticing with someone already in the business. By becoming a chimney expert, you can combine a chimney sweep business with a chimney inspection service--covering more than just whether or not the chimney needs cleaning but whether the chimney is in good working order or in need of repair.
6. CLEANING SERVICE
There are many directions you can take this business. If you want to work during hours when no one else does, you can focus on office clients. You can focus on retail businesses and keep your customers clumped into one or two blocks. Restaurants are in great need of daily thorough cleaning and can be a great source of steady clients. Perhaps you would be more interested in house cleaning. Many times with cleaning services you don't have to spend lots of money on advertising or marketing because your customers will come by word of mouth.
7. COMPUTER REPAIR
Experience, training or licensing may be needed

Study the main types of software that system users will want--word processing, photo manipulation software, mail merge, spreadsheet, design and especially security software. Investigate all the components--monitor types in all their varieties; keyboards, from wired to ergonomic to wireless; mouse types; as well as peripheral components like printers and scanners. Become completely familiar with all the ISPs (internet service providers) available in the market area you plan to cover. Establish yourself as the guru who can meet the needs of the personal computer user, the small business or a larger corporation.
8. CONSULTANT
Has expansion possibilities

To be a consultant, you need to have an expertise in something so you can market yourself as an advisor to others looking to work in that area. Perhaps you managed several large warehouses in your career with a drugstore company, you did all the marketing for many years for a large shoe manufacturer or you set up a chain of beauty supply shops or take-out restaurants. You can use this experience to help others do similar things without making the same mistakes that you made along the way.
9. DOG BREEDER
Experience, training, or licensing may be needed
Pets are phenomenally popular in the U.S. While many people are willing to adopt from animal shelters, others are looking for a specific breed. Purebred dogs are more popular than ever and can command large sums of money. But becoming a dog breeder is serious business catering to savvy consumers with high expectations of their pet purchases. You will need to establish yourself as a conscientious breeder who cares about the health and welfare of the animals you bring into the world.
10. EBAY ASSISTANT
Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business.

From Editorial Services to Household Organizer

11. EDITORIAL SERVICES
Has expansion possibilities

Here are some of the editorial services you can provide from the quiet of your own home:
  • Copyediting. This is where fact checking takes place, and where grammatical, stylistic and typographical errors are caught.
  • Proofreading. This is the last stop for a "finished" piece. The proofreader makes sure the copyediting changes have been properly made and no new errors are created in the process.
  • Indexing. There are indexing courses available and you can get indexing software.
  • Developmental editing. A developmental editor works with a manuscript on big-picture things like organization and content issues.
  • Book doctoring. This is an editorial service provided for manuscripts written by experts. They create a manuscript as best they can and then a book doctor puts it into publishable shape.
  • Ghost Writing. As a ghost writer, you actually do the research and write the book and someone else's name is attached as the author.
  • Copywriting. Also known as business writing, this is writing that promotes a product or a service.
  • Book writing. Do you have an expertise in something professional, such as accounting or interior decorating? Or personally, like knitting? Why not write a book about it?
  • Magazine article writing. Magazines and newspapers are a great way to get your writing published before tackling the daunting task of writing a whole book.
  • Web page content provider. Providing content for a web site is a good way to make some money writing.
12. ELECTRONICS REPAIR
Has expansion possibilities

This business is similar to the computer repair business, but you will take on all sorts of electronic equipment besides just computers. With smaller electronics, you will need to be prepared to have customers bring their repair projects to you, as you would have difficulty recovering the cost of driving around picking up broken equipment and returning it. You may also want to encourage people to give you their old electronics so you can use them for parts.
13. EVENT PLANNING
Has expansion possibilities

One of the first things you need to do is visit every potential event location with which you plan to work. Work with the marketing manager to tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features--the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc. Then when you are beginning to plan an event with a client, you can find out what the key parameters are for the event and easily pull up the three or four sites that meet the basic criteria. and engagement parties, etc.
14. EXPERT WITNESS SERVICE
Experience, training or licensing may be needed

One way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.
15. FINANCIAL PLANNER
Experience, training or licensing may be needed

To start, you should go through the certification process so that you can label yourself a CFP (Certified Financial Planner). Your certificate shows that you have expertise and credibility, and this differentiation will help people choose you as their financial planner.
16. FLEA MARKET
Has expansion possibilities

People love to spend weekends rummaging through tables full of other people's unwanted items, looking for treasures. Make sure to change your layout and put new stuff out for sale often. You want people to come back time and again to see what's new. You don't even have to have that much new stuff to make things look new. Just moving an item from a table to the top of a bookshelf might get it noticed, even though the item has been in your inventory since you first started having sales.
17. GOLF COACH
Experience, training or licensing may be needed

Let the local public courses know about your coaching business. Cultivate relationships with the staff and encourage them to recommend you as a coach. Another place to look for customers is the corporate world. Golfing is a game that business people use to develop relationships outside the office. You do need to be a better than average golfer to develop a reputation as a golf coach. You also need to be a good teacher, know how to be motivational and be willing to work with many different types of people.
18. HOME ENERGY AUDITOR
Experience, training or licensing may be needed

All homeowners are always on the lookout for ways to save on their utility bills. You can come to their aid by providing them with an audit of their house and giving them a breakdown of how they could accomplish real savings in heating, cooling and electrical use. You can go one step further and do the implementation and installation of some of your suggestions in their home yourself. Do a complete appliance audit, with efficiency ratings and calculations based on the age of the appliance. And don't forget the water heater!
19. HOME INSPECTION
Experience, training or licensing may be needed

In order to be successful, you will want to establish contacts with real estate agents who can recommend your services to customers. The home inspection field is one where you will need to do constant updating of your education and knowledge. New products are constantly coming out on the market--if you only know about decks made of wood, you will not know how to inspect and assess the new materials on the market, such as composites that are made to look like real wood. Also keep apprised of all safety updates of materials and issues with things like off-gassing, carbon monoxide production, and other chemical precautions.
20. HOUSEHOLD ORGANIZER
Has expansion possibilities

You can choose either to do the organizing work or to come in to a home and consult on the things the homeowner could do to better organize. Have a portfolio of different organizational scenarios in different rooms in the home and talk with the homeowner about the style he or she likes. Create checklists and questionnaires to understand how the family uses the home. Are the kids wildly busy with after-school activities? Or are they usually home after school and want access to their toys? Do they share rooms? All of these things will help you tailor an organizing plan and become the family hero.

21. IMPORT/EXPORT SPECIALIST

Experience, training or licensing may be needed

If you don't already have work experience with importing and/or exporting, you will have a longer learning curve. You can start by learning the basics and hosting educational sessions to teach others what they need to know to get started in import/export. That alone would probably gain you your first couple of clients. If you keep going with educational seminars and expand your reach to outside your immediate region, you could probably develop a sufficient and ongoing customer base very quickly, but be careful not to outpace your learning curve!
22. INTERIOR DECORATOR
Experience, training or licensing may be needed

Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?
23. JEWELRY MAKING
Experience, training or licensing may be needed

There are many different ways of getting into the jewelry business and many different types of materials with which you can work. Working in metal will probably require the most in the way of specific tools. You need to be able to heat the metal to manipulate it, and you need metalworking tools to cut and engrave it. But there are many other materials that you can work with to make jewelry--glass, plastic, beads, feathers, even wood, to name just a few.
24. MARKETING COPY WRITER
Experience, training or licensing may be needed

If you can write copy that gets people excited about purchasing what your client has to sell, you can make good money in this business. Unless you are highly experienced from working in the copywriting field, take a course. There are online courses or classes at community colleges and universities that can give you a leg up in getting savvy at writing copy for brochures, catalogs, advertising and, of course, marketing copy for the web.
25. NOTARY PUBLIC/JUSTICE OF THE PEACE
Experience, training or licensing may be needed

In most states in the U.S., a notary public is a state officer who is authorized to witness and attest to the legalities of certain documents by signature and stamping a seal. Most states require that you pass an exam and a background check. It costs very little to become a notary and your income from notary work is negligible. A justice of the peace typically performs wedding ceremonies. States have varying rules and procedures for becoming a JP and performing services. Becoming a JP and/or notary public does not cost much money. And it is not a big moneymaking venture! Many states set the fees you can charge for JP services. JPs can add additional fees, and often do, including travel and hourly rates for additional meetings such as rehearsals, other prep time and any special requests.
26. PERSONAL CONCIERGE
This business is for someone who is supremely efficient and has the ability to make things happen. People who hire you will expect things when they want them and you need to be able to come through with not only what they want, but with a personal touch and a smile on your face. The most likely clients for a personal concierge service are top executives who find themselves at the office by 7 a.m. and are there most nights until 9 p.m., leaving them very little time to do all those things that often need to be done during those very hours.
27. PERSONAL TRAINER
Experience, training or licensing may be needed

Advertise your services in places where everyone goes, like restaurants and grocery stores. Having a website is a good idea--people want some privacy in their decision-making when it comes to getting fit. They can go to your website and determine if your approach to personal training is an approach that would work for them. It is important to emphasize the safety aspect of using a personal trainer. You can help clients get fit and avoid injury.
28. PROPERTY MANAGEMENT
Your job, in the case of rental units, will be to make sure the property is running smoothly. For seasonal properties, you will most likely spend your management time making sure the property is ready for seasonal visits and well-maintained when no one is around. If the owners go away for six weeks in the winter, the property manager makes regular checks on the property. You will be the contact number if the security system operator needs to contact someone about a breach in security.
29. SMALL ENGINE REPAIR
Experience, training or licensing may be needed
Most community colleges offer some level of engine-repair courses. Another way to learn would be to take a part-time position at a repair shop or a rental facility where you could learn on the job, although you will want to be open about your plans. You should be prepared to work on push-behind lawn mowers, riding lawn mowers, generators, garden tools such as rototillers and edgers, chainsaws, wood chippers and snowblowers. You need to decide whether you'll want to take on bigger jobs, such as tractors, snowmobiles and ATVs; space may be your decision-maker.
30. SOLAR ENERGY CONSULTANT
Experience, training or licensing may be needed
Has expansion possibilities

As a solar consultant, you can basically conduct a home inspection and give clients a report on their solar options for their particular home and site. This can range from full-fledged general solar installations that generate electricity to simple solar walkway lighting. You might want to start by working in a solar products company to become knowledgeable in the solar energy field. However, to be a consultant, it is often best not to be affiliated with any one company or product and be able to recommend products and options across the field of solar energy.

From Tax Preparer to Graphic Design

31. TAX PREPARER
Experience, training or licensing may be needed

Most tax preparation franchises offer courses, seminars, and training to get you ready to work for them. You will learn a lot about tax preparation while working for them before going out on your own. There is a lot of educational support out there to learn tax preparation and all its complexities. And there are lots of individuals and businesses willing to spend a few hundred dollars a year to have someone else prepare their taxes and keep watch for tax breaks or tax burdens on their behalf.
32. TAXIDERMIST
Experience, training or licensing may be needed

Today's world of taxidermy isn't exclusive to preserving real specimens. Taxidermy also refers to recreating a specimen using completely artificial materials. Taxidermy schools where you can learn the trade are located almost throughout the country, typically as courses over several weeks specializing in certain levels of expertise, from beginner to master's level. Like any enterprise, there are taxidermy conventions that you can attend and learn about the latest techniques and materials.
33. UPHOLSTERING
If you have a knack for sewing, upholstery repair might be a perfect business for you. One of the best ways to learn how to upholster is to get some discarded upholstered furniture and start tearing it apart. Many books and some videos are available to help you learn this trade. Often furniture ready for upholstering will also need repairs. Have a list available of furniture repair people you can recommend to your customers. Or you can take the piece in, have repair people you work with do this work for you, and add it to the overall cost. You can also learn to do this work, especially minor repairs, yourself.
34. USED BOOK SALES
Almost everyone has a few boxes of books stashed away in the house somewhere. Why not make a business out of them? In order to gain customers--especially repeat customers--you will need to have some regular shop hours. Make your shop known for something-a specific category (or two) of books, having some first editions for sale, all paperbacks a dollar and all hardcovers two bucks, and/or a swap program. Maps, illustrations, postcards, greeting cards and magazines are good sidelines to include in your shop.
35. WEDDING PLANNER
You will need to be up-to-date on wedding trends and fads, dress styles, color trends--almost everything under the sun! Offer your customers an ala carte menu of services, from helping pick flowers, the wedding gown and bridesmaid dresses to picking the venue and hiring the caterer. Before you open your business, shop at all the wedding shops, and even pretend you are a bride-to-be to see what kinds of services the wedding gown shop provides and how they treat potential customers. You need to know every detail of the business to give the accurate impression that you are the go-to person for anyone planning a wedding.
$1,500 to 3,000 to start up
36. APPLIANCE REPAIR
Experience, training or licensing may be needed

Every household has a number of appliances, large and small. You can work on your own or on contract with appliance stores to cover their warranty service calls--or, best of all, you can do some of each. Plan to start slow and build your customer base on recommendations and referrals based on work well done. Consider developing relationships with contractors to be the go-to person to install appliances in newly constructed houses.
37. COMPUTER TRAINING
Experience, training or licensing may be needed
Has expansion possibilities

If you are proficient in both Macintosh and PC, you should offer training in both types of computers. You could probably make a living helping seniors learn how to use the internet and e-mail to keep in touch with their loved ones, who are now commonly spread around the country. Err on the side of caution in this business. People do not want to know all the details about what makes a computer work. If you overload them with information from the beginning by explaining bits, bytes, and megapixels, they will stick to their paper and pencil forever.
38. DESKTOP PUBLISHER
Experience, training or licensing may be needed

You can use desktop publishing software to create newsletters, magazines, books or even marketing materials. You can create the content for your desktop publications, or you can pay a writer to create the content for you. Alternatively, you can advertise your desktop publishing services to design and create newsletters and books for others with their content.
39. FENCE INSTALLATIONS
Fences are everywhere. And they don't last forever, so they need to be repaired and replaced with a certain amount of frequency. The most common fence material is wood. However, vinyl has become a popular fence choice due to its longevity and relative freedom from maintenance. Wrought iron is another common fencing, especially in urban environments. You can have fun shopping for vintage wrought iron fencing at salvage yards.
40. FREELANCE GRAPHIC DESIGNER
Experience, training or licensing may be needed

Despite the proliferation of the internet, print media is here to stay for the foreseeable future! Fliers, newsletters, magazines, information sheets, letters and advertisements are just a few of the types of print media that business hire freelancers to create for them. Websites and online advertising need graphic design services as well. Even if your expertise is only in design, offer the works for potential clients, including the editorial creation and the printing and even mailing of the final piece. You can line up regular freelancers for those parts of the job you can't do.
From Gift Baskets to Rug Cleaning
41. GIFT BASKET SERVICE
Has expansion possibilities

Finding a niche is the best way to start out in the gift basket business. Are you a dog lover, horse lover, or exercise guru who could put together baskets that hold the things that people with this interest would like? Do you already create a product that a gift basket could be built around? Have you made your own soaps for the past 10 years? A gift basket that included one or two of your soaps, hand lotion, a scrub brush and manicure kit could be a lovely basket to receive.
42. GRAFFITI REMOVAL
Create an arsenal of cleaning products that can clean almost every kind of product (paint, chalk, markers) from every kind of surface (cement, wood, pavement). The best way to conduct a graffiti service is to offer a subscription-like arrangement. Once a month or whatever interval makes sense for your clients, go around to their property and clean off the graffiti. Charge them a monthly or quarterly fee and make it simple for everyone--they don't have to think about graffiti, and you just do your job.
43. HAIRSTYLIST
Experience, training or licensing may be needed

Hairstyling is a popular business that can be quite lucrative. Generally a home based hairstylist business is likely to be started by someone who has already has a cosmetology career and wants a change. If you already have your cosmetology training and license, and loads of experience under your belt working in a hairstyling salon, you probably have a following that will follow you right home without any hesitation.
44. HERBAL FARM STAND
You need to decide whether you will sell your herbs as live plants, picked or cut in bunches and packed, or dried. If you plan to market to cooks instead of gardeners, you will want to sell your herbs either fresh cut and packed in sealed bags, or dried and sold in baggies. You can also consider a "pick-your-own" arrangement; however, be aware that herbs are more delicate than most P.Y.O products. You may save your garden a lot of strife and your plants a lot of wear and tear if you do the picking.
45. LANDSCAPER
Experience, training or licensing may be needed

If you have a knack for this type of work, a degree won't be necessary. Most people want their yards tidied up in the spring, their lawns mowed in the summer, their leaves removed in the fall, and their shrubs and driveways ready for winter snow. You will also want to offer garden work such as spring planting of annuals and perennials; vegetable garden preparation, planting and fall cleanup; pest control and watering. You can offer tree care service. There is plenty to do in the yard that has nothing to do with plants: stone wall restoration, fencing, irrigation system installation.
46. MASSAGE THERAPIST
Experience, training or licensing may be needed

You will want to become certified in massage therapy to be able to effectively market your services. Courses that lead to certification include not only information on human anatomy and physiology and the effects that massage has on both, but also on how to make a business out of the field of massage. You could do either a certification program or an associate's degree and stay within the $5,000 scope of this book.
47. MOVING SERVICE
Lots of people who are moving want to hire someone to do the heavy lifting for them. You can leave the large-scale, long-distance moving to the big moving companies. Your work can be the local, moving-across-town or to the town-next-door jobs. These are the ones that people start off thinking perhaps they could do themselves, and it will be your job to convince them otherwise. Your signs around town will tempt them to let you take care of that part of the move, while they are busy taking care of those other 500 items on their list.
48. MUSIC LESSONS
Experience, training or licensing may be needed

You want to stick to the instrument(s) you know, but you may be a skilled enough musician to offer lessons on several different instruments, or those in a particular class, e.g., stringed or woodwind.You can decide to take on individuals or classes, depending on space and availability of instruments. Public schools are continually reducing their commitment to art and music classes for students, so you can try to work with the public school system to supplement their efforts in those areas.
49. PHOTOGRAPHER
Experience, training or licensing may be needed

Making money as a photographer can be done in a number of different ways. You can specialize in one area, the most common being weddings. There are niches you can explore for photography: portraits of people and their pets, families, and homes; photographs of holiday events, birthday parties or Christmas cards; the possibilities are endless.
50. RUG CLEANING
You will need to learn how to work with all kinds of carpet fabrics, from synthetic to wool carpets. Decide whether you will take on valuable antique carpets and family heirlooms; if so, you will want to get specialized training in how to handle these carpets and the specialized ways of cleaning them. Learn how to get tough stains and odors out of carpets--such as dog and cat odors--and your services will be in great demand.

From Websites to Pet Sitting

51. WEBSITE DEVELOPER
Experience, training or licensing may be needed

Many courses exist (many of which, logically, are offered online) where you can learn the language of website creation and can learn about the details, like how to set up shopping cart systems, security concerns, etc. You will, of course, need to learn about each company you design for. What is the atmosphere of the company that you need to reflect in the website design--is it wild and contemporary, meaning brilliant colors and fun graphics? Or will more classic colors like black, navy blue and maroon be more appropriate?
$3,000 to $5,000 to start up
52. BED AND BREAKFAST
Do you have a room that has its own bathroom and is private from the rest of the living space? Are you near attractions such as a tourist area, sports stadium or venue for a large annual event? Or is your home in the country with spring peepers, summer crickets and crisp fall nights that could give a city-dweller a weekend of peaceful living? Say you can rent the room for $150 a night for Friday and Saturday nights 48 weeks a year--that's $14,400 in revenue! Utilize what you have and create a unique experience.
53. CHRISTMAS TREE SALES
If you want to start a Christmas tree farm, you need to plan ahead. It takes approximately seven years for a Balsam fir--perhaps the most traditional Christmas tree--to grow from a small sapling to a 5- to 6-foot tree. Selling your trees yourself is the best option. Consumers come to the property, pick the one they want, and you harvest it for them. The other option is to buy your trees from a wholesaler and sell them either in your yard or in a vacant lot that you rent from Thanksgiving to Christmas.
54. DAY CARE
Experience, training or licensing may be needed

Perhaps you love children. Perhaps you have children of your own and the idea of taking care of a few more for part of the day appeals to you. Child-care needs continue to soar in the United States. Many people prefer the option of their child being cared for in a home environment while they are at work, opposed to a more institutional-like setting. These things mean that a homebased childcare business can get off and running immediately.
55. PET SITTING
Experience, training or licensing may be needed

Starting a pet sitting service requires almost nothing in start-up costs. You do need some general credentials that will cost little or nothing to acquire. Your list of credentials should probably include personal pet ownership--if not currently, at least in the past--as well as other pet-related experience, including working at a pet food store, an animal hospital or other animal-related business. You will need to spend a little to become "bonded." This is known as "honesty insurance," and ensures your clients that you won't get their house keys and make off with their valuables (or that they'll get their money back if you do).
From Entrepreneur