Tuesday, 21 October 2014

105 Service Businesses to Start Today

105 Service Businesses to Start Today

At your service: Convenience-craving consumers are always looking for a way to do things better, faster and cheaper. Often, that means turning to a specialty-services entrepreneur who knows how to get the job done right. Here, we provide some inspiration for aspiring service providers-from adventure-tour leaders to window washers. With 105 ideas to choose from, you have no excuse not to get started today with your own service business.
Personal Services

Mobile Pet Grooming
Snip, clip and brush your way to success as a mobile pet groomer. Fido and his owner will both appreciate the convenience of a "doorstep" doggie-grooming service. With the proper training and experience, a van and some grooming tools, start barking up the right tree by marketing your business in your neighborhood and others.

Collectibles Search

Collectibles searchers, who carefully canvas swap meets, thrift stores and garage sales, can collect a bundle locating objets d'art for clients. Once you've found your niche--be it antique lunch boxes, dolls or grandfather clocks--advertise your services in hobbyist publications, at collectibles stores, in specialty forums on the internet, or on eBay. Soon you'll be taking up a collection of your own.

Diaper Delivery

Whoever said cloth diapers couldn't be convenient--and user-friendly? Velcro diaper "wraps" replace awkward pins, and pickup and delivery take the dirty work out of diapering. Equipped with a "clean," propane-fueled delivery truck and some washing machines, you can provide an environmentally friendly alternative to disposables. Talk about a change for the better!

Dry-Cleaning Pickup & Delivery

Are you clothes-minded? Then try on the dry-cleaning pickup-and-delivery business for size. Provide pickup and drop-off at a place that's convenient for busy professionals, then follow suit by arranging with a local dry cleaner to do the actual cleaning.

Mobile Locksmith

You hold the keys to success as a mobile locksmith. For best results, be ready for 24-hour action with a cell phone and van. With some training and basic equipment, you'll have this business mastered--lock, stock and barrel.

Graffiti Removal & Abatement

Equipped with some paint and other preventive treatments, you're set to serve residential as well as commercial clients with your own graffiti-removal-and-abatement business. City governments and schools can also benefit from the removal of unsightly "tagging" in their districts.

Golf-Club Cleaning

Take your best shot with a golf-club cleaning service. Not only will you be offering golfers a clean edge to improve their game, but you'll be offering a way to protect their investment from the rusting, pitting and discoloration of dirty clubs.

Self-Defense Instructor

You can never feel too safe or secure. People of all ages and backgrounds can benefit from the self-defense skills you can teach them. Get your business jump-started by training others in the disciplines you've learned--Aikido, Karate, or simply basic safety-awareness skills.

Adventure Tours

Got a taste for adventure? Whether it's exploring South American caves or touring English teahouses, you're sure to find a fanatic following . . . so long as you do all the footwork first. Put your service on the road to success by coordinating transportation, food and lodging. Your clients only need to worry about one thing: having fun.

Pet Sitting

When it comes to creature comforts, most canines would choose their own backyard over a kennel any day. Thanks to pet sitters--who take care of pets while their owners are out of town or busy--Fido can have his kibble at home. This business isn't just for the dogs, however; gear your services toward all creatures great and small for maximum profits.

Mobile Massage

Success is close at hand for mobile massage providers. Advertise your stress-relieving services at local workout clubs, spas and physical therapists' offices. Then bring your trained hands--and a portable massage table--to clients' homes or places of work.

Personal Chef

Cook up tasty profits as a personal chef. Those with culinary competence can likely find a hungry clientele among the ranks of America's busy working families. Or, market your business to clients for those special occasions when they prefer to dine in--complete with restaurant-quality food and service.

Mobile Mechanic

As a mobile mechanic, a good knowledge of automobile repair techniques and a list of referrals help you rev up sales. Put your business in the fast lane by bringing your service directly to clients' homes or places of business.

Seamstress/Tailor

As a seamstress or tailor, sew your way to success altering clothing and/or creating new apparel from scratch. Spread the word about your service at local boutiques and dry cleaners, plug in your sewing machine, and start stitching.

Court-Paper Serving

You can't beat the legal system . . . as a great resource for business, that is. Private attorneys, who lack the time to do much footwork themselves, often turn to registered court-paper processors to serve their summonses. Come judgment day, you'll be courting success.

Porcelain Repair

Rub a dub, dub, a porcelain-repair entrepreneur in the tub: Fixing unsightly chips and cracks in tubs and other porcelain accessories puts entrepreneurs in business. With a porcelain-repair kit in hand, sinks and tubs are made like new again.

Cover Letter/Resume Service

Not everyone knows how to look good on paper. With your editing and basic layout skills, a laser printer, and some high-quality stationery, you're set to start showing clients how to put their best foot forward in their resumes and cover letters--and how to get in the door of potential employers' businesses for an interview.

Mystery Shopping

Now, you can shop till you drop . . . and get paid for it! Just put on your shopping shoes and put service personnel to the test as a "mystery" shopper. Rate local retail stores' employees on attitude, friendliness, and overall quality of service, then report back to your store-owner clients, helping them to ensure their service really is number one.

Tax-Form Preparer

One thing is certain: There will always be a need for tax preparers. Come tax season, businesses and individuals alike need help preparing numerous tax forms and understanding the latest tax regulations. Equipped with some specialized computer software, start scheduling your career as a tax preparer this fiscal year-and get ready for some returns on your time and investment.

Wedding-Guide Publishing

For photographers, bakers, caterers and florists, wedding bells mean big business. Help them get a piece of the action by publishing a wedding guide with space for local advertisers. Include some basic wedding-planning articles, and you'll find June brides aren't the only ones to benefit from your premarital publication.

Mobile Car-Wash and Detailing

Take your business on the road, and clean up on profits as a mobile car-wash and detailing pro. Let a little soap and water do wonders . . . along with a few rags, brushes, and elbow grease; then drive home sales by marketing your services to car dealers, rental fleet owners, and corporations.

Used-Car Inspection

Sometimes, it takes a little more than a kick of the tires to evaluate a used car. With some basic diagnostic equipment and mechanical know-how, however, used-car inspectors can help steer clients away from "lemons." Developing a roster of appreciative customers puts you on the road to referrals--and success.

Professional Organizer

Neatniks need apply: If you're got a knack for neatness, why not help the organizationally challenged? Messy closets, home offices and commercial offices alike could benefit from a more efficient setup. Put some order into others' lives, and arrange yourself some pretty profits.

Tutoring

Thought your proficiency in high school algebra was all for naught? Think again: As a tutor, you could help others bone up on their studies. Whether it's reading, writing or arithmetic, help your students reach the top of their class with a little experienced guidance and support.

Power Washing

Oily driveways, mud-caked semi trucks, or barnacle-ridden boats . . . You name it, and entrepreneurs equipped with specialized power-washing equipment can probably clean it. For spotless results, target commercial as well as residential customers.

Windshield Repair

To find potential clients for your windshield-repair business, simply canvas local parking and used-car lots for cars with cracked, chipped windshields. A basic repair kit enables you to offer clients what is clearly a better alternative to costly glass replacement.

Private Investigation

Blaze your own entrepreneurial trail while following others' footsteps-literally. As a private investigator, make your mark in the industry by keeping a keen "eye" on other people's activities. Clients include attorneys gathering evidence for a case, or individuals seeking information about a significant other.

Business Services

Business-Plan Consulting
Not only is a business plan crucial in obtaining bank financing, but it's an invaluable tool for anticipating--and tackling--a business's inevitable ups and downs. With your writing skills, spreadsheet know-how, and general business savvy, show clients how to present their best-laid plans . . . while accomplishing your own.
Packing and Unpacking Service
Packing up to move to a new home or office--not to mention unpacking on the other end--is enough to leave one feeling upended. Thank goodness for packing and unpacking entrepreneurs who, with their hassle- and time-saving services, make moving seem like magic.
Business-Travel Management
Make the skies even friendlier for business travelers--and less costly for business owners--as a business--travel manager. Help book low-price tickets, keep expense records, manage frequent-flier miles . . . and reap the high-flying rewards.
Carpet Dyeing
For a fraction of the cost of replacing unsightly or stained carpeting, carpet-dyeing professionals provide hotels, community centers, nursing homes and other businesses an attractive alternative. So go ahead, lay the options at your clients' feet . . . and start making wall-to-wall profits.
Hospital-Bill Auditing
There's nothing worse than being laid up in the hospital for a few days . . . except maybe the pile of often confusing bills that follow. The remedy: hospital-bill auditors, who--thanks to their billing savvy and attention to detail--make way for their clients' smooth recovery.
Specialized Staffing
Helping clients meet their workforce needs is a matter of finding a niche and filling it--and keeping up with human resources trends. Work your way up in the industry by developing a roster of specially skilled workers, then use your "people skills" to build your business.
Bookkeeping
Though today's software makes keeping your own books easier, it doesn't make it much less time-consuming. That's why, for business owners with little time to spare, a bookkeeping service is not only a time-saver, but an asset.
Computer Repair
In today's computer-based society, computer "downtime" can be both costly and aggravating. As a repair professional--equipped with some basic diagnostic equipment and technological savvy--you can get clients' computers back up and humming again.
Referral Service
For referral-service entrepreneurs--who act as a "welcome wagon" to newcomers--getting to know new as well as existing businesses pays off in more ways than one. Local companies pay to get their services introduced to newcomers, while these new customers pay for a little friendly advice.
Video Brochure
Make record profits taping corporate video brochures. Just get your video recorder handy, and zoom in on the action. Video-editing skills and special-effects techniques help you pull together the big picture--and reel in the profits.
Executive Search
Take your business to a "hire" level: As an executive-search specialist, help busy clients find the right man--or woman--for the job. Your job involves placing ads and conducting interviews to screen potential employees for clients. Put on your best interviewing suit, and get down to business.
Freight Brokerage
One sack of flour for a dozen eggs . . . Gone are the days of such no-frills, local trade. In their place: a sophisticated global commerce system requiring a thorough knowledge of land, sea, air and rail shipping rates and regulations. Knowledgeable freight brokers are indispensable to this burgeoning scene.
Long-Distance Reselling
By buying time in bulk from wholesalers, long-distance resellers ring up sales by servicing long-distance consumers--often at significant savings. You make the call: Either purchase the telecommunications equipment you'll need now, or rent it and simply focus on the marketing of your service.
Computer Consulting
Tap into a surging market as a computer consultant. Whether you're an expert at Linux, putting together hardware components, or networking, a growing number of computer "newbies" will surely benefit from your services.
Limousine Service
With a limo and some insurance, you could be the driving force behind a new business venture. Stretch your market by adding more drivers and cars to your fleet. Then, once you've established a reliable reputation, start driving home your limousine-service sales.
Language Translation
Falling foreign-trade barriers and improved communication technology translate into success for language translators and interpreters. An ear for multiple languages puts you at the forefront of this global movement.
Office-Relocation Service
Helping businesses get plugged in to a new neighborhood comes easy for office-relocation-service entrepreneurs who, as "locals," know who's who in providing such services as printing, restaurant delivery and equipment repair.
Office Plant Maintenance
Set your roots in a growing business as an office-plant-maintenance entrepreneur. Regular watering, light pruning, and fertilizing are all in a day's work. Though a green thumb is helpful, some clients may also request maintenance of their silk plants. Either way, your business is sure to grow.
Professional Office Consultant
It's one thing to spend a day at the office, and another altogether to runthe office. As a professional office consultant, you'll oversee such responsibilities as marketing, insurance and daily operations for professional lawyers, doctors or other specialists--while leaving the rest to the "pros."
Miniblind Cleaning
Put an end to dusty miniblinds in offices, homes and other buildings with your miniblind-cleaning service. Immerse blinds in tanks of gentle, yet effective, cleansing solution . . . and give clients a squeaky-clean new perspective on the world outside their windows.
Office-Support Service
Typing, filing, sorting mail, entering data, and answering phones are just a few tasks an office-support service can perform to help out harried business owners. Hand out business cards to every businessperson you know--and get ready to spend a productive day at the office!
Apartment-Prepping
Move in on the housing market with some basic plumbing, painting, caulking and scrubbing skills. Busy landlords and leasing offices can both benefit from your handyman skills, while you, in turn, make some handy profits repairing vacated units for clients' new tenants.
Debt-Collection Service
Money makes the world go 'round: You get paid when your clients get paid by the people who you get to pay them. Sound complicated? It doesn't have to be: As a debt collector, it pays in more ways than one to have some persistence in tracking down clients' delinquent debtors.
Restaurant Delivery Service
When "Let's do lunch" means eating at the office, an ordinary sack lunch doesn't have to suffice. Thanks to restaurant deliverers, busy professionals can order their meals from local restaurants. By collecting a delivery charge and tip, operators get a good taste of entrepreneurial success.
Catering
A caterer's place is in the kitchen . . . cooking up hot profits, that is. So long as your kitchen is commercially approved--and you've got a knack for stirring up some "dough"--you've got the makings for savory success. Service weddings, holiday parties, and other festive gatherings; if you're lucky, clients will have your cake and eat it, too!
Seminar Promotion
If there's one thing consumers can never seem to get enough of, it's information. Give 'em an earful by planning and promoting informational seminars. You don't need to be an expert yourself; just schedule the speakers, reserve a location, promote the event, and get ready to collect the profits at the door.
Window Washing
Business has never been clearer for window washers. Grab your bucket, squeegee, and glass-cleaning solution, and rap at the dirty windows of local businesses and residences alike. Add repeat customers, and you'll soon be on a winning streak.
Valet Parking
Drive right up to entrepreneurship as the owner of a valet-parking service. Restaurants, hotels and convention centers can all use the services of a well-dressed, bonded parking staff. The key is having your own team of drivers to keep clients' customers--and their cars--on the move.
Professional Organizer
Neatniks need apply: If you've got a knack for neatness, why not help the organizationally challenged? Messy closets, home offices and commercial offices alike could benefit from a more efficient setup. Put some order into others' lives, and arrange yourself some pretty profits.
Power Washing
Oily driveways, mud-caked semi trucks, or barnacle-ridden boats . . . You name it, and entrepreneurs equipped with specialized power-washing equipment can probably clean it. For spotless results, target commercial as well as residential customers.
Marketing and Sales
Sales-Lead Generating
Streamline salespeople's efforts by identifying prospects and generating sales leads. Some footwork, market research, and a phone set you on the path to compiling a list of potential customers for your clients.
Public-Relations Agency
A way with words, enthusiasm and persistence are all necessary in this competitive business. Networking--by developing contacts with reporters and other media--is also crucial to helping your clients go public with press releases and more.
Copywriting and Proofreading Service
Wanted: creative writer with a knack for finding typos and misteaks . . . er, mistakes. Writers who help ensure clients' advertising copy is both catchy and fault-free may not win a Pulitzer, but they will have some profits to write home about.
Direct Mail/Coupon
Cash in on consumers' coupon-cutting craze with a direct-mail coupon service. Get started by selling ad space in a direct-mail coupon package to local businesses. When you mail coupons to local residents, your clients will benefit from the exposure and you'll benefit from a first-class business of your own.
Public-Relations Agency
A way with words, enthusiasm and persistence are all necessary in this competitive business. Networking--by developing contacts with reporters and other media--is also crucial to helping your clients go public with press releases and more.
Mailing Services
Post record profits fulfilling clients' envelope-stuffing and bulk-mail-processing needs. Advertise in the business section of your local newspaper, and start looking for your check in the mail.
Sales Training
Don't sell yourself short: With some self-promotion and marketing know-how, you could have what it takes to build your own business as a sales trainer. By sharing your sales savvy with other busy business owners, you not only help boost clients' bottom line, but yours, too.
Welcoming Service
Welcoming-service entrepreneurs--who greet newcomers to town with a package of coupons, samples from local businesses, and other community information--not only provide a welcome service to newcomers, but to local businesses, as well.
Home Services
Packing and Unpacking Service
Packing up to move to a new home or office--not to mention unpacking on the other end--is enough to leave one feeling upended. Thank goodness for packing and unpacking entrepreneurs who, with their hassle- and time-saving services, make moving seem like magic.
Handyman Services
If it's broke, you can fix it. Advertise in local newspapers and bulletin boards, then get busy repairing everything from leaky pipes and stopped-up toilets to jammed cabinet drawers and broken windows.
Carpet Dyeing
For a fraction of the cost of replacing unsightly or stained carpeting, carpet-dyeing professionals provide hotels, community centers, nursing homes and other businesses an attractive alternative. So go ahead, lay the options at your clients' feet . . . and start making wall-to-wall profits.
Home-Entertainment Installation
Just watch a novice attempt to connect the wires, cables and other components of their new or relocated stereo and television equipment, and you're likely to view consumer impatience at its finest. But with your sound electrical and wiring expertise, you'll have all systems buzzing in no time.
Mortgage/Debt-Reduction Service
By explaining alternative payment structures to clients (which can result in a smaller total payment in a shorter period of time), mortgage and debt-reduction-service professionals are helping to relieve America's debt--one citizen at a time.
Pool Services
Make a splash in the pool-services business with little more than some cleaning equipment and a water-test kit. Just load up your tools in your car and make the rounds in your neighborhood. Then dive right into business by marketing your service to homeowners' associations, apartment complexes and individual residences.
Lawn Care
When push comes to shove, you've probably got what it takes to make some "green." Just roll up your sleeves and start mowing, clipping and fertilizing lawns for office complexes and residential clients alike.
Home-Inspection Service
A keen eye for structural detail paves the way to success in your home-inspection service. Start by assessing clients' homes for problems such as structural damage and foundation abnormalities, then refer customers to contractors who can ensure their homes are in good repair.
House Painting
Brush up on your painting skills, and get ready to paint the town red--or white, blue or beige, for that matter. Just load up your truck with brushes, rollers and ladders, and get primed for business!
Local Moving Service
Be a mover and shaker with your own local moving service. This is no business for the faint of heart, however: Make sure you're equipped with some upstanding leveraging techniques . . . as well as brawn.
House-Sitting
Is there a sitter in the house? If so, homeowners can rest assured that, while they're away, their plants and pets will be tended to. Don't wait for opportunity to come knocking; a reliable set of references get you in the door.
Home Decorating
Home in on the decorating business with your flair for design. Work with local furniture and accessory stores, paint shops, and carpet and drapery outlets to coordinate clients' interiors. And remember: The key to getting in the door of this business is decorating your own home, first.
Miniblind Cleaning
Put an end to dusty miniblinds in offices, homes and other buildings with your miniblind-cleaning service. Immerse blinds in tanks of gentle, yet effective, cleansing solution . . . and give clients a squeaky-clean new perspective on the world outside their windows.
Pet-Food and Supplies Home Delivery
Lugging pounds of pet food and supplies from the store each week or so can be a burden on pet owners, but it's certainly not too much for pet-delivery entrepreneurs. Once you've sniffed out some leads, start serving up success by delivering pet supplies directly to customers' doors.
Custom Closet Systems
Calling all closet-organizing fanatics: It's time to come out and show your stuff! With a few hooks and shelves, and a lot of creativity (but checking any fear of small spaces at the door), you've got the makings of a custom closet-systems pro . . . with plenty of room to grow. New homeowners and long-time closet accumulators alike make up your potential clientele.
Window Washing
Business has never been clearer for window washers. Grab your bucket, squeegee, and glass-cleaning solution, and rap at the dirty windows of local businesses and residences alike. Add repeat customers, and you'll soon be on a winning streak.
Residential Cleaning
Not only is residential cleaning a good way to keep a body busy, but it's also a way to clean up some profits while you're at it. Start on the ground floor by mopping, sweeping and dusting one house, and work your way up from there!
Computers and Technology
Computer Repair
In today's computer-based society, computer "downtime" can be both costly and aggravating. As a repair professional-equipped with some basic diagnostic equipment and technological savvy-you can get clients' computers back up and humming again.
Computer Consulting
Tap into a surging market as a computer consultant. Whether you're an expert at Windows 95, putting together hardware components, or networking, a growing number of computer "newbies" will surely benefit from your services.
Internet Research
Practice makes perfect when it comes to surfing the internet. With some search-engine and self-marketing savvy, put information at clients' fingertips--and "net" profits at yours.
Web-Site Designer
With specialized software, creating websites comes easy, so long as you have some basic technical and graphic savvy. Home in on business by helping businesses establish a site; existing clients will need help keeping their websites up-to-date, as well.
Children's Services
Children's Party Planning
Do parents a favor and plan their next children's party. From hiring Sesame Street character look-alikes to coordinating games, decorations and food, you're sure to be the life of the party by allowing parents to relax and have fun, too. Plan birthday, holiday, and religious-ceremony celebrations . . . and let the festivities begin!
Child Care
As a child-care provider, you'll need a state license, plenty of baby-sitting experience, and a lot of patience and TLC. Whether you "sit" at your place or theirs, you'll find busy parents aren't your only clients; many office complexes, gyms and other businesses need quality child care, too.
Child-Identification Program
Safety first: When it comes to keeping tabs on children, there's no excuse for kidding around. By offering parents a complete child-identification program, including information files, fingerprinting, identification tags and photos, you not only set parents' minds more at ease, but provide a safety net for our next generation.
Children's Fitness
If there's one thing that never seems to run out, it's a kid's supply of energy. Tap into that vast resource with a children's fitness program. Put your knowledge of children's education and physical fitness to the test by renting a location, then coordinate activities such as tumbling, dance, gymnastics and karate. And hop to it!
Children's Transportation Service
For working and nonworking parents alike, transporting junior to and from school (as well as to after-school activities) can become, well, taxi-ing. By providing a reliable children's transportation service, you give busy parents a break-and keep their busy kids on schedule.
Baby-Proofing
Stairs, cabinets, electrical cords and outlets-they're all potential baby hazards. New parents, grandparents, and even baby sitters could all benefit from a more kid-friendly house. So grab your tools and be prepared to get down on your hands and knees (it helps to view things from a baby's perspective).
Computer Training for Kids
Reading, writing, arithmetic . . . and computers. Though it seems like kids today are born speaking computerese, they've got to start learning somewhere. Teaching them the basics early on is sure to put kids at the head of their class . . . and you at the head of your own business.
Nanny Placement
For busy parents, finding a good nanny isn't child's play. Nanny-placement agents-who screen applicants, check references, match personalities, and set schedules-provide clients an invaluable service by saving them considerable time and worry.
New Mother/Infant Home Care
Make new babies' homecomings from the hospital less tiresome for parents by providing the in-home care and support they need. Preparing meals, diapering the baby, and providing light housekeeping are all a great relief to proud-but occasionally exhausted-new parents.
Tutoring
Thought your proficiency in high school algebra was all for naught? Think again: As a tutor, you could help others bone up on their studies. Whether it's reading, writing or arithmetic, help your students reach the top of their class with a little experienced guidance and support.
Event Services
Photography
With your eye for photo opportunities-at weddings, parties, special events and more-you could be zooming in on profits as a freelance photographer. Be prepared to work weekends and evenings (when many clients will need your services) and to hire an assistant to help you juggle your photo paraphernalia.
Errand Runner/Personal Shopper
Calling all shopaholics: Here's one business where you can truly shop till you drop . . . without spending a penny of your own! Personal shoppers-who may also perform other errands, such as picking up prescriptions or buying groceries-can never complain about a lack of things to do.
Family-History Video
Money can grow on trees . . . family trees, that is. Family-history videographers are hitting home by filming personalized accounts of weddings, births and other memorable occasions. Should a customer's other family members give the film a thumbs up, you may be looking at future generations of customers.
Mobile Disc Jockey
As a mobile disc jockey, weddings, parties and other events are all music to your ears. Start jammin' with a collection of compact discs, a CD player, and a speaker system, then pass on the word about your services to wedding and event planners.
Wedding-Planning Service
Getting married isn't always as simple as saying, "I do." There's a caterer to be contracted, a location to be rented, and flowers to be ordered. So when it comes to making matrimony a more harmonious event for the new couple and their families, wedding planners take the cake.
Event Planning
If your life has been, well, uneventful until now, we have a solution: Be an event planner! Whether it's a party, wedding or convention, you're sure to be at the center of all the action when you coordinate everything from room rentals and speakers to decorations and food.
Limousine Service
With a limo and some insurance, you could be the driving force behind a new business venture. Stretch your market by adding more drivers and cars to your fleet. Then, once you've established a reliable reputation, start-driving home your limousine-service sales.
Photo Birth Announcements
For birth-announcement producers, business is booming as fast as the population! Some basic desktop-publishing software, scanning equipment, and the names of new parents put you in the starting blocks; from there, create fanciful photo-cards, including those all-important details: name, birth date, time and weight.
Videotaping Service
You may not win a producer-of-the-year award, but you'll win the appreciation of your clients when you capture their weddings, bar mitzvahs, birthdays and more on videotape. Keep the film rolling at special events, then edit a final version for clients' own special screenings.
Reunion Organizing
Reunite 'em 'cause it pays so good: Whether it's one big happy family or one big high school class, reunions can be a joyful-and lucrative-occasion for reunion organizers. Schedule the accommodations, coordinate the catering and entertainment, send out the invitations, then sit back and let it all "come together."

From Entrepreneur

3 Surprising Ways to Feel More Confident at Work

It's happened to me quite a few times in my life, and maybe it's happened to you. I am in a high stakes situation (interviewing a prime minister, leading an important meeting, giving a speech in front of many people) and I have a strange out-of-body moment, mentally drifting away, looking down on myself and questioning why the heck anyone has entrusted me to my role. I don't belong here, I think.

The older I get, the fewer such moments I have and the faster I dismiss my thoughts and carry on. But they still arise, especially when I'm in a new environment tackling an unfamiliar challenge.
That inner refrain of "someone has made a big mistake thinking I'm qualified for this!" is sometimes called impostor syndrome. I've talked candidly to enough people - especially women - to know that most of us feel this way at times and as we confront a crisis of confidence. In fact, there is a lot of new writing and thinking documenting a very real confidence gap.
It's important that that we address this, because the degree of confidence we exhibit can be just as important as the level of competence we deliver in determining our success in a range of situations. Confidence is what gives us the courage to act on our competent thoughts. So I thought I'd share three interesting - and even surprising - strategies to feel more confident at what you do. The first two come from research that has received a great deal of media attention lately. The last is from my own, non-research-based experience and is reflected in this very post.

1. Change how you talk to yourself.

There was a great story on NPR by Laura Starecheski about the curious science of self-talk. It turns out that many of us mentally berate ourselves or criticize ourselves in ways that undermine our confidence and affect our behavior. Researchers have found it can be very effective to counter this negative self-narrative by comforting ourselves with positive reminders. This can feel a little goofy - staring into the mirror saying, "I will give a great speech today!" may not revolutionize our self perception and can even feel like a cliched self-affirmation. In fact, it can stress you out even more. But, researchers have found, if we switch to speaking to ourselves in the third person, it can be far more effective. So instead of looking into the mirror and thinking, "I'm not sure I can handle this situation," I would think, "Katya, you can do this - you've done it before and will this time, too." Apparently using a third person perspective gives us a little emotional distance and allows ourselves to offer the pep talk to ourselves that we'd certainly give to another person who needed one.

2. Change how you carry yourself.

It turns out not just our inner thoughts can shape our confidence - our physical bearing does, too. The social psychologist Amy Cuddy has made a fascinating study of how our non-verbal signals affect how we feel about ourselves. If we hunch up our bodies and make ourselves smaller, we feel less confident. If we strike a power pose, we feel powerful - and are perceived differently. As Cuddy relates in this second most viewed TED video of all time (I recommend you check it out), studies show body language can affect who we hire, how we judge people, how we decide how to interact with someone - and how we perceive ourselves. In other words, our bodies change our minds, Cuddy says. This holds true in the animal kingdom and across human cultures. Her advice on impostor syndrome? Take two minutes to strike a power pose before you go into a challenging situation. It will affect how you feel (your hormones even change) and how you are perceived in positive, powerful ways. As she puts it: "If you feel you shouldn't be somewhere, fake it. Don't fake it till you make it - fake it till you become it."
3. Change how you describe yourself.
None of us are perfect, and we all make mistakes on a regular basis. I find that when I own this part of myself and am open about my imperfections and errors, I paradoxically feel more - not less - confident. There is something about turning my inner humility over failure that makes me feel stronger. It allows me to be better about apologizing, learning from missteps and growing. It's certainly uncomfortable (as was writing the first paragraph of this post) yet oddly empowering. I have control over my narrative, however flawed it may be.
I fully believe in faking it till you make it - though I'd argue what we mean here is that we're faking confidence more than competence. Tell yourself (in the third person) you can do it and strike a power pose (like Wonder Woman). I also believe in openly owning the moments when we aren't Wonder Woman and boldly claiming our very human mistakes. Together, this can build confident moments in place of those out-of-body moments of doubt.
Written by Katya Andresen (published on LinkedIn)

10 Brilliant Marketing Stunts That Put Startups on the Map



A strong marketing stunt can be a valuable tool for any company. Last week, Microsoft employees released a ridiculous "Sexy And I Know It" parody featuring the Surface tablet, and despite the horrible lyrics and dancing, it actually made the Surface look sort of cool.

But Microsoft — and even the Surface — already has a defined image. No matter how the video turned out, Microsoft would still be Microsoft.
A startup has more to potentially gain from a successful marketing stunt than any other kind of company. Without defined brand images in the minds of consumers, some clever PR can easily turn a fledgling startup into a superstar brand in a matter of weeks.

1. Tinder visited sororities and their partnering fraternities on campus and devised a master plan to get tons of signups.

Tinder cofounder Whitney Wolfe ventured to college campuses with a clever plan to onboard thousands of users. According to Bloomberg Businessweek's Nick Summers, Wolfe scheduled meetings with sororities and then their corresponding fraternities on campus. Sororities typically have a favorite fraternity or two on campus that they plan social events with frequently, so Wolfe made sure to hit both chapters back to back.
From Summers:
“We sent her all over the country,” Munoz told me this week. “Her pitch was pretty genius. She would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app. Then she’d go to the corresponding brother fraternity — they’d open the app and see all these cute girls they knew.” Tinder had fewer than 5,000 users before Wolfe made her trip, Munoz says; when she returned, there were some 15,000. “At that point, I thought the avalanche had started,” Munoz says.

2. GoldieBlox created a viral video about getting young girls into technology. It got 3 million views in 2 days and caused a lawsuit.

GoldieBlox CEO Debbie Sterling is a Stanford-educated engineer who produced the popular video to the hit Beastie Boys song "Girls." 
The lyrics spoke to an issue about too few women being interested in technology from a young age. Here are some of the verses:
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing they can engineer that.
Girls.
That's all we really need is Girls. 
To bring us up to speed it's Girls. 
Our opportunity is Girls. 
Don't underestimate Girls.
The video was watched more than 8 million times. All the attention attracted a lawsuit between the Beastie Boys and GoldieBlox over rights to the music. It kept GoldieBlox, an interactive game company few people had heard of, in headlines for weeks.

3. Mailbox was one of the first apps to stir up demand by creating a wait list, which grew to more than 260,000 people. 

This is what the waitlist looked like just after the Dropbox acquisition was announced.
Mailbox, an email app that sold to Dropbox for ~ $100 million 37 days after launch, built hype for the product by creating a virtual wait list.
The demand grew to more than 260,000 pre-launch signups by first creating an intriguing teaser video that promised to help people reach a desirable inbox zero. 
Then, blogs like TechCrunch went wild. That's when Mailbox announced a brilliant "reservation" scheme to keep the hype going and waited an unnecessarily long time to launch. 

4. Fixed, an app that fights parking tickets for you, employs "ticket heroes" who leave Fixed's fee-evading solution on tickets on cars' windshields.

Fixed is an app that helps fight parking tickets for citizens of San Francisco. It has a bunch of volunteers, called "ticket heroes," who trek across the city in search of cars that have been fined. The ticket hero will then leave a Fixed-branded report card on top of the ticket, so when the driver comes back to his or her vehicle, it's clear what service they can use to avoid paying the fine.
Another smart marketing scheme Fixed employs: It uses the Mailbox-famous waitlist for cities in which Fixed hasn't already launched. If you want to jump to the top of the waitlist, Fixed will let you. You just have to share the app with all of your Facebook friends first.

5. Airtime succeeded in getting a lot of early press with a celebrity-filled launch event. It's just too bad the technology failed on stage.

Airtime may have been a $40 million startup failure, but its launch was memorable. Created by Shawn Fanning and billionaire Sean Parker, Airtime invited an army of celebrities including Martha Stewart, Jim Carrey, Jimmy Fallon, and Olivia Munn.
The celebrities put on a good show; unfortunately Fanning and Parker couldn't get their technology to work on stage. The app's traffic tanked soon after.

6. Dollar Shave Club made dirt-cheap razors and butt wipes.

Dollar Shave Club blew up in 2012 with a launch video that both echoed Old Spice's popular ads and defined its own style to be copied by others in the future.
The video, staring CEO Michael Dubin, has over 15 million views and created some much-needed buzz for the subscription shaving service. When the company launched yet another quirky product last year, Dubin took his place in front of the camera once again.
"They're called One-Wipe Charlies," Dubin says, as he catches a package of wipes thrown to him from off screen. "And they're butt wipes for men."

7. Yo got everyone talking because it was "stupid."

Yo's simplicity is easily underestimated. Its developer famously turned down his supervisor's request to build a one-character messaging app for notifying his personal assistant, wife, or anyone else.
"He comes to me and said, 'Can you make this app? It's really annoying me,'" Or Arbel told Business Insider, quoting his boss Moshe Hogeg. "I told him, 'I think it's a silly idea, and I don't have time to do it.' How many people in the world have a personal assistant anyway?" Soon after he saw the appeal when he realized he essentially has conversations with one of his friends using as few as one character per message.
Arbel gave in and built the app. After a quiet April Fool's Day launch, Yo racked up 500,000 users in less than two months. Appearances on TV shows, mentions in blogs, and chatter on Twitter about much money the simple app had raised only served to fuel its popularity. Just recently Hogeg's company used Yo's wild success as a springboard for the new messaging app Mirage.

8. Uber always launches in style. For its launch in the Hamptons it offered up helicopter rides.

Because Uber is constantly fighting a public fight against cities everywhere to allow its service, it makes sense that the cab-calling startup would have to pull some killer PR stunts to maintain appearances. When the service launched in the Hamptons for the Fourth of July in 2013, the company promised flat-rate rides to New York.
It also promised helicopter rides to New York for the oh-so-affordable price of $3,000 for a five-person ride.
The Uberchopper has proved to be popular enough to return to the Hamptons for Independence Day weekend in 2014 and to take festival goers from San Diego to 2014's Coachella music festival.

9. "Angry Birds" took 8 fans on a real flight across the world, but by airplane, not slingshot.

"Angry Birds" is a worldwide brand today, but in 2011 it was little more than a popular mobile game with a handful of expansions. To expand in the huge market that is Asia, Rovio created the Angry Birds Asian Challenge.
The company partnered with Finnair, an airline based in its home country of Finland, and asked fans to apply for eight spots on a specially decked-out "Angry Birds" plane flying from Helsinki to Singapore. The trip doubled as a competition for the bird-flinging iPhone game.

10. Fab floundered as a social network then flourished as a design site, bringing in users with invitation incentives.

Fab had a slow start as a social network and Groupon knockoff for gay men. But when it pivoted to become a design and home decor site, it started to catch on. CEO Jason Goldberg and his team first stirred up excitement with a campaign of Facebook ads aimed at people who blog about design. Next, Fab asked its users to invite their friends and offered incentives to those who got the most to sign up. The more of your friends you coaxed to sign up, the better access you got to the site.
Fab gained hundreds of thousands of users every month after the big switch, and sales skyrocketed, the company reported.
The company ended up having trouble sustaining its growth and has announced layoff after layoff for the past few years. Perhaps almost getting crushed under the weight of its users, Fab is the ultimate example of the power of the marketing stunt.
From Entrepreneur

Monday, 20 October 2014

For political candidates, if your signs are in the ground first, you will be memorable and make a first impression. If you’re second or anything thereafter you've just become visual spam.

Beating your competition into the ground isn’t just good advice for politicians. It’s also a great metaphor for you and your business. If you’re not first, you’re forgotten. I share this with you because the single best piece of advice my coaching mentor gave me when I became a college head coach was “Be the first one in the living room.” He was referring to being the first recruiter to make a home visit with a blue-chip prospect’s family during recruiting season.
Following his sage advice off the field turned out to be the biggest difference-maker over the years in beating my competitors on the field. I kept track of how many top recruits I signed when I was “the first in the living room” vs. any other spot and was amazed with what I found. I noticed that if I was the first recruiter to visit with our top prospects it was game over and I won! I was the lord of the living room, signing almost every single one.
If I was second or later I rarely got the kid, with one exception -- if I was last. Believe it or not, that was when I also was able to land some of those top prospects.
Success leaves clues and there’s a good reason why this was the case. It’s a concept called serial position effect, which is the tendency of people to remember the first and last items in a series best and the middle ones worse.
The concept was discovered by Hermann Ebbinghaus, a German psychologist. He found that when asked to remember a list of items in any order, people tend to recall the item in the beginning of the list best (the primacy effect), the last item second best (the recency effect) and middle items not nearly as well.
Being first isn’t just about primacy, it’s about being responsive. The big no longer beat the small. In today’s economy it’s the fast that beat the slow. For example, recent research from the National Association of Realtors indicated that over 60 percent of home buyers use the first realtor who gets in front of them.
Your business is in that story too because if that’s the case with the single largest purchase a person makes in their lifetime, it’s also how they make their smaller decisions. Regardless of industry, when you’re first more often, you’ll make more sales.
Case in point: I needed to get my driveway seal coated this fall and I asked my neighbors for referrals. They each gave me a different company. I called both to get a quote. Company A showed up the next morning, while Company B still hasn’t responded. The man from Company A and I sat in my living room, and he recruited me so to speak. He explained how his company would save me money (compared to his competitors), save me time (compared to doing it myself) and how he could solve the problems we identified with my driveway.
Suffice it to say, I signed with him and his company seal coated my driveway the very next day.
People will usually buy from the company that can save them time, save (or make) them money or solve a problem for them. If you’re responsive and can deliver any of the above you will win the business more often than not.
With today’s technology, between call forwarding, Google voice and virtual assistants, there’s no excuse for a lack of responsiveness.
Do you have a policy on how fast your people respond to leads, referrals and inquiries? If not, you need to create your version of the “first in the living room” policy. Otherwise you’ll get beaten into the ground.
From Entrepreneur