Monday, 22 September 2014

“I’ve Fallen And I Can’t Get Up…”

“I’ve fallen and I can’t get up!”

You probably recognize this popular catch phrase from the television commercial for Life Alert… or perhaps from the comedic punchlines that have become a part of pop culture as a result.

In fact, it’s probably one of the most recognized slogans of all time.

The original commercial for Life Alert, a personal medical-alert system, showed an elderly woman who had fallen. The woman pushes a button on the Life Alert pendant she’s wearing around her neck. Instantly connected to a 24-hour medical response team, she says, “Help, I’ve fallen and I can’t get up.”

Bad acting made the commercial the butt of many jokes, however the company probably got the last laugh as it has obviously been an effective way to sell their product for more than 24 years. They continue to run versions of that same commercial and even made the popular catch phrase a registered trademark.

Now the company is running a new version of the commercial that is very realistic.

In fact, it’s so realistic some say it is scarier than stuff they watch on TV.

The new ad shows an empty house while playing eerie music. It pans different objects and scenes inside the empty house. In the background you can hear a woman whimpering. Just outside her window, a couple plays with a dog. And then it pans to a woman lying at the bottom of the basement stairs, crying for help.  The commercial then shows a screen that says, “When You Fall and Cannot Get Up, an ACCIDENT can turn into a TRADEGY!”

So the question is –how does the same catch phrase used by the same company for more than two decades continue to be so effective at selling their product?

And how is it that it worked when in a really bad commercial as well as in the new very realistic, very well scripted and produced one?

This seems contradictory.

Especially when you think about how bad the original commercial was.

As I alluded to above, the original commercial has been ridiculed, insulted, and referenced many times over by comedians.

The new one on the complete opposite end of the spectrum has been called disturbing and too believable.

The reason this phrase works so well—whether the ad is well scripted, acted and produced or not, is that the premise—“I’ve fallen and I can’t get up” is a real fear.

Elderly people fear losing their independence.

Family members of elderly parents fear something will happen to their loved one, with no phone nearby, and no one to hear their cries for help.

In other words, it taps into a fear that already exists.

There is no need to convince someone that this is a possibility. No need to go into a lengthy or even a real story about it happening to someone. People already know this possibility exists.

I’m going to say that again, because this is a HUGE key to a successful ad.

Tap into an emotion—a storyline that is already running inside your prospect’s head.

Although fear is certainly a popular emotion you’ve seen in ads such as the anti-smoking commercials or political campaigns, there are many other emotions and storylines that you can tap into as well.

For example, online dating services tap into the “happily ever after” story that already exists in people’s heads.

Car commercials often tap into the idea of having something that everyone else wants, but is uniquely yours.

There is always an emotional storyline that is playing in your prospect’s head. The key is to figure out what that emotional storyline is (hint: there might be more than one) and then engage your prospect with words that tap into it. When you do, that’s when you’ll make the sale.

Written by Dan Kennedy

Sunday, 21 September 2014

18 Things Highly Creative People Do Differently

CREATIVITY


Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process.

Neuroscience paints a complicated picture of creativity. As scientists now understand it, creativity is far more complex than the right-left brain distinction would have us think (the theory being that left brain = rational and analytical, right brain = creative and emotional). In fact, creativity is thought to involve a number of cognitive processes, neural pathways and emotions, and we still don't have the full picture of how the imaginative mind works.
And psychologically speaking, creative personality types are difficult to pin down, largely because they're complex, paradoxical and tend to avoid habit or routine. And it's not just a stereotype of the "tortured artist" -- artists really may be more complicated people. Research has suggested that creativity involves the coming together of a multitude of traits, behaviors and social influences in a single person.
"It's actually hard for creative people to know themselves because the creative self is more complex than the non-creative self," Scott Barry Kaufman, a psychologist at New York University who has spent years researching creativity, told The Huffington Post. "The things that stand out the most are the paradoxes of the creative self ... Imaginative people have messier minds."
While there's no "typical" creative type, there are some tell-tale characteristics and behaviors of highly creative people. Here are 18 things they do differently.
They daydream.
daydreaming child
Creative types know, despite what their third-grade teachers may have said, that daydreaming is anything but a waste of time.
According to Kaufman and psychologist Rebecca L. McMillan, who co-authored a paper titled "Ode To Positive Constructive Daydreaming," mind-wandering can aid in the process of "creative incubation." And of course, many of us know from experience that our best ideas come seemingly out of the blue when our minds are elsewhere.
Although daydreaming may seem mindless, a 2012 study suggested it could actually involve a highly engaged brain state -- daydreaming can lead to sudden connections and insights because it's related to our ability to recall information in the face of distractions. Neuroscientists have also found that daydreaming involves the same brain processes associated with imagination and creativity.
They observe everything.
The world is a creative person's oyster -- they see possibilities everywhere and are constantly taking in information that becomes fodder for creative expression. As Henry James is widely quoted, a writer is someone on whom "nothing is lost."
The writer Joan Didion kept a notebook with her at all times, and said that she wrote down observations about people and events as, ultimately, a way to better understand the complexities and contradictions of her own mind:
"However dutifully we record what we see around us, the common denominator of all we see is always, transparently, shamelessly, the implacable 'I,'" Didion wrote in her essay On Keeping A Notebook. "We are talking about something private, about bits of the mind’s string too short to use, an indiscriminate and erratic assemblage with meaning only for its marker."
They work the hours that work for them.
Many great artists have said that they do their best work either very early in the morning or late at night. Vladimir Nabokov started writing immediately after he woke up at 6 or 7 a.m., and Frank Lloyd Wright made a practice of waking up at 3 or 4 a.m. and working for several hours before heading back to bed. No matter when it is, individuals with high creative output will often figure out what time it is that their minds start firing up, and structure their days accordingly.
They take time for solitude.
solitude
"In order to be open to creativity, one must have the capacity for constructive use of solitude. One must overcome the fear of being alone," wrote the American existential psychologist Rollo May.
Artists and creatives are often stereotyped as being loners, and while this may not actually be the case, solitude can be the key to producing their best work. For Kaufman, this links back to daydreaming -- we need to give ourselves the time alone to simply allow our minds to wander.
"You need to get in touch with that inner monologue to be able to express it," he says. "It's hard to find that inner creative voice if you're ... not getting in touch with yourself and reflecting on yourself."
They turn life's obstacles around.
Many of the most iconic stories and songs of all time have been inspired by gut-wrenching pain and heartbreak -- and the silver lining of these challenges is that they may have been the catalyst to create great art. An emerging field of psychology called post-traumatic growth is suggesting that many people are able to use their hardships and early-life trauma for substantial creative growth. Specifically, researchers have found that trauma can help people to grow in the areas of interpersonal relationships, spirituality, appreciation of life, personal strength, and -- most importantly for creativity -- seeing new possibilities in life.
"A lot of people are able to use that as the fuel they need to come up with a different perspective on reality," says Kaufman. "What's happened is that their view of the world as a safe place, or as a certain type of place, has been shattered at some point in their life, causing them to go on the periphery and see things in a new, fresh light, and that's very conducive to creativity."
They seek out new experiences.
solo traveler
Creative people love to expose themselves to new experiences, sensations and states of mind -- and this openness is a significant predictor of creative output.
"Openness to experience is consistently the strongest predictor of creative achievement," says Kaufman. "This consists of lots of different facets, but they're all related to each other: Intellectual curiosity, thrill seeking, openness to your emotions, openness to fantasy. The thing that brings them all together is a drive for cognitive and behavioral exploration of the world, your inner world and your outer world."
They "fail up."
resilience
Resilience is practically a prerequisite for creative success, says Kaufman. Doing creative work is often described as a process of failing repeatedly until you find something that sticks, and creatives -- at least the successful ones -- learn not to take failure so personally.
"Creatives fail and the really good ones fail often," Forbes contributor Steven Kotler wrote in a piece on Einstein's creative genius.
They ask the big questions.
Creative people are insatiably curious -- they generally opt to live the examined life, and even as they get older, maintain a sense of curiosity about life. Whether through intense conversation or solitary mind-wandering, creatives look at the world around them and want to know why, and how, it is the way it is.
They people-watch.
people watching
Observant by nature and curious about the lives of others, creative types often love to people-watch -- and they may generate some of their best ideas from it.
"[Marcel] Proust spent almost his whole life people-watching, and he wrote down his observations, and it eventually came out in his books," says Kaufman. "For a lot of writers, people-watching is very important ... They're keen observers of human nature."
They take risks.
Part of doing creative work is taking risks, and many creative types thrive off of taking risks in various aspects of their lives.
"There is a deep and meaningful connection between risk taking and creativity and it's one that's often overlooked," contributor Steven Kotler wrote in Forbes. "Creativity is the act of making something from nothing. It requires making public those bets first placed by imagination. This is not a job for the timid. Time wasted, reputation tarnished, money not well spent -- these are all by-products of creativity gone awry."
They view all of life as an opportunity for self-expression.
self expression
Nietzsche believed that one's life and the world should be viewed as a work of art. Creative types may be more likely to see the world this way, and to constantly seek opportunities for self-expression in everyday life.
"Creative expression is self-expression," says Kaufman. "Creativity is nothing more than an individual expression of your needs, desires and uniqueness."
They follow their true passions.
Creative people tend to be intrinsically motivated -- meaning that they're motivated to act from some internal desire, rather than a desire for external reward or recognition. Psychologists have shown that creative people are energized by challenging activities, a sign of intrinsic motivation, and the research suggests that simply thinking of intrinsic reasons to perform an activity may be enough to boost creativity.
"Eminent creators choose and become passionately involved in challenging, risky problems that provide a powerful sense of power from the ability to use their talents,"write M.A. Collins and T.M. Amabile in The Handbook of Creativity.
They get out of their own heads.
creative writing
Kaufman argues that another purpose of daydreaming is to help us to get out of our own limited perspective and explore other ways of thinking, which can be an important asset to creative work.
"Daydreaming has evolved to allow us to let go of the present," says Kaufman. "The same brain network associated with daydreaming is the brain network associated with theory of mind -- I like calling it the 'imagination brain network' -- it allows you to imagine your future self, but it also allows you to imagine what someone else is thinking."
Research has also suggested that inducing "psychological distance" -- that is, taking another person's perspective or thinking about a question as if it was unreal or unfamiliar -- can boost creative thinking.
They lose track of the time.
Creative types may find that when they're writing, dancing, painting or expressing themselves in another way, they get "in the zone," or what's known as a flow state, which can help them to create at their highest level. Flow is a mental state when an individual transcends conscious thought to reach a heightened state of effortless concentration and calmness. When someone is in this state, they're practically immune to any internal or external pressures and distractions that could hinder their performance.
You get into the flow state when you're performing an activity you enjoy that you're good at, but that also challenges you -- as any good creative project does.
"[Creative people] have found the thing they love, but they've also built up the skill in it to be able to get into the flow state," says Kaufman. "The flow state requires a match between your skill set and the task or activity you're engaging in."
They surround themselves with beauty.
Creatives tend to have excellent taste, and as a result, they enjoy being surrounded by beauty.
A study recently published in the journal Psychology of Aesthetics, Creativity, and the Arts showed that musicians -- including orchestra musicians, music teachers, and soloists -- exhibit a high sensitivity and responsiveness to artistic beauty.
They connect the dots.
doodle
If there's one thing that distinguishes highly creative people from others, it's the ability to see possibilities where others don't -- or, in other words, vision. Many great artists and writers have said that creativity is simply the ability to connect the dots that others might never think to connect.
In the words of Steve Jobs:
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things."
They constantly shake things up.
Diversity of experience, more than anything else, is critical to creativity, says Kaufman. Creatives like to shake things up, experience new things, and avoid anything that makes life more monotonous or mundane.
"Creative people have more diversity of experiences, and habit is the killer of diversity of experience," says Kaufman.
They make time for mindfulness.
Creative types understand the value of a clear and focused mind -- because their work depends on it. Many artists, entrepreneurs, writers and other creative workers, such as David Lynch, have turned to meditation as a tool for tapping into their most creative state of mind.
And science backs up the idea that mindfulness really can boost your brain power in a number of ways. A 2012 Dutch study suggested that certain meditation techniques can promote creative thinking. And mindfulness practices have been linked with improved memory and focus, better emotional well-being, reduced stress and anxiety, and improved mental clarity -- all of which can lead to better creative thought.
From Huffington Post

How to Clear Your Mind in 15 Minutes

Are you having a crazy, distracting day? Here is a 15-minute approach to clearing the mind and regaining focus.
Some days just get out of hand. The workload is heavy, and still the emails and calls flood in. The pace can seem frenetic, and the constant interruptions not only disrupt your actions but your thought process as well. You move so fast you feel unproductive and sloppy. By the end of the day, you feel stressed and edgy. Worse, you can't shut down your brain because you feel you might have missed something important.
It doesn't have to escalate to the point at which you head home to snap at your kids and yell at your dog. There are simple ways to gain control during the most hectic and frantic of days. Below is a simple, 15-minute regimen from my friend and writing coach Carolyn Roark, Ph.D., who taught college students for years and knows a little about creating calm amid a world of chaos.
The next time the world is spinning you in all directions, go find a quiet place for 15 minutes and use this exercise to recenter yourself in the universe.
5 minutes of physical activity
Even though you may already have your blood pumping from running around the office, Roark suggests that heading outside and running or fast walking around the building will give you a break from the immediate chaos. Separation from the action will help your mind let go of the immediacy of issues. The release of endorphins will lift your mood and begin to break the stress.
4 minutes of gratitude
Now that your body is a little looser, you can start to clear your thoughts. The easiest way to slow down the pace is to remember why you are doing all of this to begin with. Use these minutes to contemplate how grateful you are for the people around you who support you and add value to your life. Be thankful for good health, good opportunities, and the wonders of the world you live in. You can take a broad approach and make a list, or pick one person and write a note. Send it tomorrow; no need for another task right now.
3 minutes of meditation
Now that you are in a positive state of body and mind, you can go to work on getting your mind to clear. Meditation is a very effective way of clearing out all the distractions and allowing you to find your center. There are several approaches you can use. Some people use prayer to quiet the outside and create an inward focus. Others cross their legs and hum. If you don't have an established method, Roark recommends you find some examples on the Internet or find a guided video on YouTube. Either way, make sure it has specific structure that guides you through the process so you have one less thing to think about.
2 minutes of silence
With your mind clear, the last thing you need now is to walk back into the distracting frenzy. Find a quiet place you can sit and desensitize. Even if you are at your desk, turn out the lights, turn off your computer and electronics, put on some noise canceling headphones, and block out all stimuli. Be alone with yourself and focus on your calm. You can set your smartphone on airplane mode so it doesn't disturb you, and put two minutes on the timer. If it's in vibrate mode in your pocket, it will gently let you know when the two minutes of quiet are over. By now, you should be calm, cool, and clear.
1 minute of deep breathing
At the end of the quiet mode, set one more minute on the clock. Of course, you know you have to head back into the fray, so, time to prepare. For the next 60 seconds, focus on slow breathing as you bring yourself back to awareness. You'll find that just the act of deep breathing will slow things down. For the rest of the day, if you find things edging out of control, you can simply go to a quiet space and repeat this one-minute breathing exercise, which should settle things down again. If it doesn't seem to work, just find another 15 minutes and go back to the top.
From Inc. Magazine

The Simple, Ridiculously Useful Guide to Earning a Living from Your Passion

So you’ve followed the Short But Powerful Guide to Finding Your Passion, and have chosen something you’re passionate about.


Now you need to make it a career — but are perhaps a bit lost.
I have to admit I was there, only a few years ago, and three years later I’ve successfully done it, even if I’m a bit battered from the attempt.
It’s not easy — I’ll tell you that up front. If you hope to make a quick buck, or a fast million, you’ll need to find another guide. Probably one with lots of flashing ads in the sidebar.
So you have your passion picked out? Here’s how to turn it into a living.
1. Learn. Read up on it, from blogs to magazine articles online to books to ebooks. Look for the free stuff first. Don’t use this as an excuse to spend hundreds or thousands of dollars. Most of the important stuff is available for free. Find a mentor, talk to others doing it, ask questions. Go on forums and ask questions there — from experienced people. Find others who are doing it well and study them closely.
2. Do. Do not put this step off for months and months while you learn. You’ll learn most by doing. Start doing it for free. Do it for friends, family. Find clients who’ll pay a small amount. Start a blog and write about it. Put it online and let others try your products or service. As soon as possible, go public — you’ll learn the most this way. Continue to do step one as you’re doing this step.

3. Get amazing at it. This is just more doing and learning.

4. Start charging. As soon as you can do it well enough to charge, do so. You can start low — the main thing is to keep getting experience, and to get clients who can recommend you to others. You want to work hard to knock their socks off. Slowly raise your rates as your skills improve.
5. Keep improving. Never stop learning, getting better. Use client or reader feedback to help.
6. Build income streams. This is where the money starts coming in. You can start this step at any time — don’t wait until you’ve done all the other steps. Build as many income streams as you can, one at a time. Some examples:
  • Regular consulting gigs.
  • Freelance jobs.
  • Ads or affiliate income from a blog or website.
  • Ebooks teaching people how to do something you know how to do.
  • A membership website that charges a small monthly fee (say, $9 or $20 a month) that will help others learn something you can teach them. This could include a forum, articles, videos, live webinars, other resources.
  • An online course, similar to the membership site, but not requiring you to do live stuff or have a forum. Course could include ebooks, workbooks, videos, audio, online articles, other tools.
  • Software or other downloadable products.
  • Merchandise such as T-shirts, books, coffee mugs, etc.
There are, of course, many other types of services and products you can offer. Each income stream might only bring in a portion of what you need to survive, but if you continually build more income streams, you can eventually live off your passion. Congratulations.
Equipment and office? For most passions, you can probably do it from your home with minimal equipment (often just a computer). Avoid having to pay for office space or having any overhead that will make it difficult to start up or put you in debt. Start small, expand only as your income expands. Buy as little equipment as you can get away with at first.
Quit your job? If you can possibly afford it, yes. This might mean living on savings for a few months, or living off your spouse’s income, and cutting back on expenses. If this isn’t a possibility, make time to pursue your passion — before work, after work, on weekends.
Work for a company? If you get good at something, you’ll be in demand. You can then work for a company if you like. I recommend you try doing it on your own unless you need equipment you can’t afford or get an offer you can’t refuse.
Written by Leo Babauta

10 WAYS TO DO WHAT YOU DON'T WANT TO DO

TELLING YOURSELF TO SUCK IT UP AND GET WORKING DOESN'T ALWAYS GO AS PLANNED. STOP AVOIDING THE INEVITABLE WITH THESE TRICKS IN GETTING DREADED TASKS DONE.


Life would be grand if we only did what our fleeting hearts wanted to do, each moment of the day.
Unfortunately, the laundry, taxes, and difficult conversations would never get done. The best books would never be written. All the achievements of humankind would be imagined, not realized.
So what should we do if we’re facing a task we don’t want to do? Well, we can run, and find distraction. That usually works, until it causes problems. Or we can find a way to get crap done.
Here’s how to get crap done.

1. MEDITATE ON WHY YOU NEED TO DO THIS.

Instead of giving in to distraction, sit there for a minute. Why do you need to do this task you don’t want to do? Sure, because it’s on your todo list, or because someone else wants you to do it. Or you’re getting paid for it, or someone’s got to do it. But why? What will this task help accomplish? Who is it helping? Dig deeper and find the good that you’re creating in the world. If you’re a dishwasher, you might not think getting dirty dishes clean matters, but those dishes are required to serve food, and the food nourishes people and it can make them happy and then they can go out and do something good in the world with a smile on their face. So connect the dishes to the good.

2. MEDITATE ON YOUR FEAR.

The thing that’s stopping you from doing the task, or wanting to do it, is fear. You fear failure or looking bad, you fear the discomfort or confusion of the task. So take a moment to look inward and see this fear. Feel it. Accept it as part of you, instead of running from it.

3. LET GO OF YOUR IDEAL.

If this fear were gone, you could just do the task easily. So what is causing the fear? Some ideal you have, some fantasy about life being free of discomfort, confusion, embarrassment, imperfection. That’s not reality, just fantasy, and it’s getting in your way by causing fear. So let go of the fantasy, the ideal, the expectation. And just embrace reality: this task before you, nothing else.

4. INTENTION, NOT RESULTS.

You are caught up with the results of the task--what will happen if you do it, what failure might result. So forget about the result--you can’t know what it will be anyway. That’s in the future. For now, focus on your intention: why are you doing it? If it’s to make the life of a loved one better, then that’s your intention. That intention is true no matter what the result is. Focus on this, not what bad things might or might not happen.

5. EMBRACE THE SUCK.

Doing something hard sucks. It’s not easy, and often you’re confused about how to do it because you haven’t done it much before. So what? Hard things suck, but life isn’t always peaches with roses on top (and a sprinkle of cinnamon). It sucks sometimes, and that’s perfectly fine. Embrace all of life, thorns and pits and all. Life would be boring without the suck. So smile, embrace the suck, and get moving.

6. GIVE YOURSELF CONSTRAINTS.

We tend to rebel against restraints: “I don’t want to do this! I want freedom!” Well, unfortunately, having unlimited freedom means unlimited choices, unlimited distractions, and nothing gets done. Simplify by putting restraints on yourself: do only one task at a time. Do just this one task for now. Do it for 10 minutes. Forbid yourself from going to any other websites or checking anything on your phone or doing anything else that you like to do for distraction, until you do those 10 minutes. Ask a friend to hold you accountable--another restraint that often helps.

7. DO A LITTLE, THEN GET UP.

If you have to write something, just write a sentence. Then get up, get some water, stretch. Pat yourself on the back for getting started! Now do a little more: write a few more sentences. Get up, take a mental break (don’t go to another website), do a few pushups. Go back, do a bit more. Pretty soon, you’re in the flow of it.

8. DON’T LET YOUR MIND RUN.

Your mind will want to run. That’s okay, that’s the nature of minds. They are scared, and they will rationalize going to distraction, going to what’s easy. Watch this happen, don’t try to stop the phenomena, but don’t give it anywhere to run to. Watch the mind want to run, but don’t act. Just watch. It will eventually calm down.

9. FIND GRATITUDE.

This task might seem hard or sucky, but actually there are a lot of great things about it. For example, if you’re doing it for work, hey, you have a job! You have money to buy food and shelter! You have eyes and ears and a mind to do this task! Imagine life without all these things, and then try feeling sorry for yourself for having to do something so hard. Or, instead, try being grateful for the opportunity to do some good in the world, to learn from this task, to get better, to be mindful as you do it.

10. LEARN AND GROW.

By meditating on your intentions and fear, by letting go of ideals and embracing the suck, by giving yourself constraints and finding gratitude … you’re learning about yourself. This task, as mundane or scary as it might seem, is teaching you about your mind. That’s a wonderful thing. So this task is a huge learning opportunity. What a wonderful way to spend your time!
From Fast Comapny

8 Classes You Need to Take to Become an Entrepreneur



It's often debated whether entrepreneurs need a college education, but there are a handful of courses that will almost certainly help you run your business better.

With the rising costs of college tuition, and the fact that you don't have to have a degree to be an entrepreneur, do you really need to go to school? After all, Steve Jobs, Bill Gates, Mark Zuckerberg, and Walt Disney were all successful despite dropping out of college.
Heck. Tumblr founder David Karp dropped out of high school at 14, and he's doing pretty well for himself.
The thing is, those are some of the more famous exceptions. In reality, college is still very useful for your future entrepreneurial efforts as well as helping you figure out what you want to be in the future. Most of the founders we all know met their co-founders in college and then started their impressive businesses.
Whether you're attending college full time or just looking to pick up a course here or there, here are the classes to take if you want to become an entrepreneur.

1. Finance and accounting

As a business owner of a hosting company that has a lot of transactions, there are two responsibilities I have that I originally was not concerned with: balancing a budget and paying taxes. Both are equally important to your business and, if not handled properly, will potentially spell doom for your startup.
Taking a finance or accounting class will give you a basic understanding of what to do during tax season and how to manage cash flow. More specifically, a finance class will teach you about the time value of money, the tradeoff between risk and return, dividend policy decisions, security market efficiency, and the optimal capital structure.
An accounting class will help you understand the health of your business by revealing the company's assets, liabilities, and owner's equity--which is done through a balance sheet. Furthermore, you can learn concepts involving cash flow and inventory, both of which will influence the success of your business.

2. Marketing

As an entrepreneur, you'll be heavily involved with marketing. Whether it's selling your idea or product to investors or customers, a background in this area is extremely beneficial. With a marketing class, you'll gain insights by conducting research into how to develop products that people want or need. You'll also learn how to develop a marketing campaign and how to engage your audience.
After taking a marketing class, you'll know that it's more important to find your market first, instead of wasting valuable resources in creating a product that no wants to support.

3. Economics

Another business-related class that you should be taking is economics. An economics class will give you a basic understanding of production, distribution, and consumption of goods or services. Economics will also inform you on government policies affecting your business and how you can function in the global market. Also, you'll learn the difference between microeconomics and macroeconomics.

4. Management

A trait that entrepreneurs must possess is the ability to rally the troops. But what if that's not in your nature? You could actually learn the techniques of being an effective and efficient leader by taking a management class.
A management class can teach you to properly communicate with team members when delivering criticism or delegating tasks, how to motivate your team, how to make your team collaborate with one another, and how to properly budget your company's finances.

5. Public speaking

Getting in front of people and making a sales pitch is one of the most nerve-racking experiences in my life. Which is why a public speaking course can come in handy. It will teach you how to deliver concise information in an allotted amount of time, how to make an argument, and how to practice your presentation. You'll also learn how to articulate your voice and handle your body language. While there have been arguments that a public speaking class is a waste of money, it still provides an opportunity for you to practice getting in front of a crowd and to gain awareness of certain unflattering traits. For example, I was never aware of how softly I spoke until I watched a video of one my presentations during a public-speaking class.

6. Writing and composition

Even if you're a decent writer, this is still an area in which you can improve. And if you're not a strong writer, then this is a class that you need to take.
Entrepreneurs will do their fair share of writing throughout their career. Whether you're composing a business plan, writing a press release, blogging, or pitching your idea to investors, your grammar skills will be put to the test. A writing and composition class will help you communicate your ideas clearly and give you fundamentals in executing proper writing skills.

7. Computer science

Even if you're not involved in the tech industry, there's a very good possibility that you're still going to have to rely on technology to market and run your business. It's definitely worth the time to learn concepts such as computer coding, how computers work, how software works, how to secure your system, how to compress digital media, and how the internet works.

8. Any American history course

I know. The thought of a taking a history class sounds dreadful. However, history is one of the most valuable courses that you could take. For example, you could learn about the mistakes that past historical figures have made--why is Thomas Edison more well known then Nikola Tesla? However, you can also learn how certain inventions and entrepreneurs changed the world. One of my all-time favorite classes was on the Gilded Age, which was an era full of wealth and industrialization.
Finally, there's the probability that you will have to write a research paper. This is a great skill that you can use whenever you're writing a blog post or conducting research, since you'll discover the different types of resources, which resources are reliable, and how to cite your sources correctly.
College can and will be a great asset to you and your company. It's also something that will help you in the future if your startup doesn't go as planned.
From Inc. Magazine